Each business is unique so it’s necessary to test out which method works best for your business and scale to that.
Promote Your Business Online for Free
Before paying for marketing, you should consider utilizing these top 5 ways to promote your business for free.
Set up accounts first. Start promoting your online business on these social accounts. Do a search of your industry and connect with them. These are your potential customers, nurture these relationships.
Here’s a list of popular social media platforms:
Create a list of your potential customers and craft the perfect message and decide at what time you want your customer to be reached. It is important that your message won’t be marked as spam so take extra precautions to avoid this.
Here’s where you can utilize your connections you’ve made in your market. You can ask to have your product promoted on their website or social media platform. This is great for those products or services that can fit this model, however if your business can not scale to this, it is not for you.
SEO is a great way to maximize your online presence. Google is by far the best marketing tool, so optimizing your SEO for traffic is vital, however be sure not to “overdo” it because you may get dinged by google for being over optimized.
Cold Leads – Emails and Calls
No one likes a cold lead so when executing cold emails/calls, it is important you personalize your message. It’s not a good idea to email blast with no strategy behind it, especially since your emails could be marked as spam and that is never good for your future campaigns.
Focus on creating a campaign that will have better chances for good open rates. Alternatively, if you are on a cold call, it’s important to do some research about your prospect so that you can draw out key factors about the prospect in your call. Utilize LinkedIn and Google as they can be a great source for leads.
Finally, one way to maximize your presence online and market your product or service is by creating a blog. You can use your blog as a free platform for you to use your content to drive sales to your door.
Pay for a Big Marketing Budget Or…
You can always pay for advertising, but most small businesses cannot afford to spend a big budget on promotions. Or you can see how ReviewInc can make your life easier with anti-spam marketing emails, review and reputation management, and more. Contact us for a FREE Reputation Report to find out your online business reputation score.