Is Facebook Influencing Oath Inc’s Privacy Terms

Reactions from Facebook’s congressional hearings have ranged from bemused to downright terrified. Yet while the hearings were going on, other companies were in the process of changing their own privacy terms.  From Yahoo to AOL, new privacy terms further detail how the company collects data from its users.

A New Eye On Privacy

Privacy policies are nothing new, nor are the elements that make some of those policies seem less than ideal for the consumer. It’s only now the virtual world is taking a closer look thanks to the trials and tribulations of Facebook. And it’s not just their stock that’s gone down in the public eye; everyone is wondering just how much of their information is out there, and what other companies the general public should be keeping an eye on.

Oath Inc.

One of the companies now in the spotlight is Oath Inc., a subsidiary of Verizon. Verizon is already a well-known company. But in 2017, Verizon placed AOL and the newly acquired Yahoo! under the Oath umbrella. This means that HuffPost, MapQuest, and Tech Crunch (subsidiaries of AOL) as well as Flickr, Tumblr, and Yahoo! Mail (subsidiaries of Yahoo!) could be affected.
 

What the New Policies State

Oath’s new privacy terms  focus on a few key points.  Oath states they make “educated guesses about your interests based on your activity on Oath’s brands, websites, apps, products, services or technologies.”
 
These automated systems pull in the information you’re looking up or the places you’re engaging with including “sent,” “received,” and “stored, including communications content from [Oath-related brands]” synced with your account. These places include but are not limited to:
  • Mail
  • instant messages
  • SMS messages
  • “information financial institutions are allowed to send over email”
  • “all photos and other content uploaded to your account.”

All of this is done in the name of advertisement targeting.

What It Means

If you’ve ever looked up baby shower gifts then suddenly been bombarded by everything from strollers to breast pumps, you have an innate understanding of targeted advertising. Oath’s automated systems create an environment where even if that surprise baby shower was a secret, it’s certainly not a secret when it comes to advertising.

 
That being said, there are a few caveats to how Oath uses your data. For one, Oath insists messages are only shared with people you want. But, as it states in their privacy terms, Oath may “anonymously or pseudonymously share specific objects from a message with a 3rd party.” And yes, if you have Yahoo Mail, the company “respects your choice to opt out of interest-based ads.”

Fear Not The Zuck

While congress and the media  fanatically “expose” Facebook (which DOES NOT SHARE IT’S CUSTOMER DATA WITH 3RD PARTIES) it seems that Oath is taking advantage of a little misdirection.  Then again, these emails services are FREE.  Don’t like it?  Don’t use free email services.

Keep Up To Date

If there’s one thing that never changes, it’s just how much things change over time. With a greater focus on privacy issues, chances are likely that we will see a shift in privacy terms and the politics that guide them.
 
At ReviewInc, we value your privacy. That is why ReviewInc is independently certified by HIPAAMart to be HIPAA compliant. ReviewInc also maintains a strict privacy policy. If ever there’s a concern about privacy or how this can effect reputation management, look no further than a ReviewInc expert.

Want more information? Interested in a free consultation with an expert? Click below!

Marketing Mix Investment Gap: Online Reviews

no hear no speak no see

Business owners and executives underestimate the value of  investing in online reputation management.  A new landmark study by ReviewInc reveals a significant gap in the preferred advertising and marketing mediums of businesses when compared to what consumers actually pay attention to. In May and June 2015, ReviewInc conducted a study of 1,020 U.S. business owners, general managers, executives and marketing managers. The study asked them to identify which advertising medium they believed was most effective for their business.  The study was immediately followed with a survey of 1,000 U.S consumers.  The same mediums of advertising identified by the business owners were presented to U.S. consumers in which they were asked which of them they trusted most.  Based on the results, ReviewInc was able to identify advertising mediums in which businesses appeared over-invested and mediums in which they were under-invested.  A gap of 5% or less was categorized as in line with a good marketing mix.  A gap of +/-6% to +/-10% was categorized as marginally in line with a good marketing mix. Anything above +/-10% would be out of bounds.  These out of bounds categories should be heavily considered for either increased or decreased advertising budget investment.

Advertising Investment GapOnline Reviews (such as on Yelp, Google+ and other review sites) were identified by consumers as the most trusted advertising medium by far.  However, business owners believed that their website and social media ads were more effective.  Only 11.1% of business owners identified Online Reviews as the most effective.  This resulted in a significant under-investment gap of 25.7%, the only gap above the 10% threshold – and by a long shot!

The second most trusted medium was traditional media (Radio/TV/Newspaper). Interestingly, this is still the most expensive adverting group.  Considering that reputation management with online reviews is one of the cheapest forms of advertising, the combination of the under-investment gap with the return on investment value clearly implies that businesses should increase their investment in online reputation management and online reviews management.
Consumer Trust in Ad MediumBusiness - Preferred Advertising Medium

Online business reputation is an investment. Smart businesses are already increasing their investment in online reputation management systems and online reviews management. Can a business afford to wait while their competitors take advantage of this dramatic shift in marketing strategy?

ReviewInc can help businesses get more reviews everywhere and enhance their reputation.  For a no obligation consultation call ReviewInc at 877-9REVIEW or leave a note here and have an expert contact you.

Review Sites Spending Big Money On “Eyeballs”

As Seen On TVIf you’ve been watching your favorite sports team, sit-com, drama or news show, you may have seen a commercial for one of any number of review sites.  Recently, Apartment Ratings has joined the advertising blitz with TV commercials aimed at attracting more visitors.  The more visitors review sites get, the more they can charge for advertising (which is usually how most review sites monetize their site).

With a 30-second TV commercial costing anywhere from $30,000 to over $500,000, it means that review sites have recognized that there is a huge audience looking to read reviews.  Let’s have a quick look at several well known review sites that have spent significant dollars to lure in more visitors:

Apartment Ratings

Avvo

Angie’s List

Health Grades

YellowPages

Foursquare

TripAdvisor

UrbanSpoon

Zillow

SuperPages (Mobile App)

Your business reputation is an investment. With significantly increasing consumer traffic to popular review sites such as these (and many others), business owners and marketing managers need to take more control of their online reviews.

ReviewInc can help your business get more reviews everywhere and enhance your reputation.  For a no obligation consultation call us at 877-9REVIEW or leave us a note here and we’ll contact you.

SURVEY: Why DON’T People Write Reviews?

In a survey comprised of 1,160 respondents, 59.6% male and 40.4% female, it was found that what inhibited people from posting an online review was:

When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported ‘Unwanted Attention’ as a main deterrent for writing an online review, while people aged 18-24 reported ‘Hard to Write the Review Itself’ as a main deterrent.

This tumbles down logically since older people have a tendency to be more reserved.

It also makes sense because young people are seemingly always on the go, and cannot seem to be bothered by something as time-consuming as putting together a review. (After all, many of the people in this age group are likely in college and probably have ENOUGH things to write such as essays, reports, etc.)

What’s even more interesting, is that of the respondents who claimed it was ‘Hard to Write the Review Itself’, half of them had a reported income of $150,000 or more.

Could it be that this group of high-earners are busy with the very jobs that are earning them that amount of income, that they cannot be bothered to do something as tedious as composing a review?

The main takeaway for this survey is that many people cite unwanted attention and the difficulty of writing the review as two main reasons why they would not write a review online.

That being said, gently reminding your customers that they can in many cases use their initials instead of their full name on online review sites could help to alleviate these concerns.

ReviewInc automates and addresses all these concerns.  To learn more, give us a call at 1-877-9REVIEW or email us at support@reviewinc.com.  Take charge of your online reputation today!

What’s Better Than a Super Bowl Ad for Your Business?

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These days, running an ad during the Super Bowl can cost upwards of four million dollars for a 30-second spot. While this gives you a large amount of exposure, it also can do a lot of damage to your wallet. … Continue reading