QR Codes Are Back! How to Use Them To Improve Your Online Reputation

QRCode ScannerSometimes, the best inventions come in the form of tiny little squares. After a long hiatus, and with some hiding in our favorite mobile apps, QR codes are back and in a big way. Here’s why:

QR Codes are about to go through a major rebirth thanks to Apple. Recently, Apple released iOS 11 that has a native QR code reader built into the Camera app. Apple’s iOS release joins Android’s 6.0 (“Marshmallow”) release to automatically recognize a QR code when the default camera app is pointed at any QR code.

The Sordid Past of QR Codes

While the codes remained extremely popular in Asian markets, things didn’t go so well in the West. In order to scan QR codes, consumers in places like the US had to download an app onto their mobile devices. Unfortunately, it was a hassle downloading the apps, and often times the available apps would break. This frustrated the American consumer, leading to the death of the QR code in the West.

What’s a QR Code?

Also known as a Quick Response Code, a QR code is a square containing tiny codes of black and white. These squares hold a ton of storage and are scanned by mobile devices such as your phone or tablet.

What Can it Do?

Due to its ability to hold a ton of storage, these little squares accomplish several feats. QR codes can: track a product, identify an item, track time, be used for document management and marketing purposes. If you’ve ever wanted free stuff at your local convention, you’ve probably scanned a few QR codes. Social media sites like Snapchat are already using the codes, giving QR the opportunity to re-brand in a more positive light.

Use QR Codes to Get More Reviews

Not everyone creates QR codes or even knows about them. But, at ReviewInc, we have the ability to create and even print out QR codes for your business. We even have a business card creator that will create Vista Print ready images that includes your very own QR code.

Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.

Are Mobile Sites Becoming Obsolete?

Mobile Sites Are Dead

Pictured above: iPhone 6 Plus (5.5 inches), iPhone 6 (4.7 inches) and iPhone 5s (4 inches)

With the recent release of the iPhone 6 and iPhone 6 Plus, it is readily apparent that mobile screen sizes are growing larger.

With the increase in screen real estate, what does this mean for developers? Well, it may mean that mobile sites are going to quickly be phased out.

When your phone has just about the same amount of resolution as your desktop or laptop, you have to wonder, “Do I even need to use the mobile site?”

Phone Size Infographic

Mobile sites were designed with the express purpose of offering simplicity and ease-of-use for consumers. But often times, the usability of these sites is extremely limited, leading many to not even bother doing the task they intended to do until they have a chance to get to a computer, or more commonly, downloading the appropriate app.

The current fad is responsive websites that re-size according to the size of the device. But this one-design-fits-all approach often leads to modular content that is not always appropriate in every context.

Mobile sites still have a use, of course. For those consumers who have yet to upgrade to a larger-screened phone, often dubbed the “phablet” for phone + tablet, these sites still make sense.

 

According to the latest market study by International Data Corporation (IDC), phablet shipments will reach 175 million units worldwide in 2014, passing the 170 million portable PCs expected to ship during the same period.

But as these smaller-screened smartphones gradually become phased out, it seems so too will the mobile sites.