Four Ways To Make Your Company Page Stand Out

35041872 - blue strawberry between red ones.It’s good to be unique. That is, if you have a business.

Some companies cobble together their information on various social media and review sites. However, if that’s all they do it doesn’t garner much traffic. To compete with competitors your business should offer something different. So why not start with what’s online? Here are four helpful ways to make your company pages stand up to the competition.

Declutter, Don’t Complicate Things

You’re selling a brand not a product. You don’t have time to go over your products and everything they do; that’s what salespeople and demos are for. Instead, you have to make an impression based on your brand and your belief system. When you keep your brand information short and sweet, you will keep your audience interested. This can lead to a deepened interest in what you do sell and more profit coming your way.

Your Company Should Reflect Your Passions

Make your company organic to your belief system. After all, if you’re passionate, your clients will become passionate, too. One of the best ways to do this are the extra touches you place on your page. If you market apples to business owners, make your logo an apple. If you are a beekeeper, make the background to your pages hives and honey combs. And if you’re an undertaker- well, we’ll leave that up to the undertakers.

Be Unique, But Target Too

Rethink. Rebrand. But don’t be cliché. It’s important to be yourself, but gear your rebranding toward that specific audience. Use verbiage that makes sense for your target audience. If most of your revenue comes from business owners in the auto industry, use key words from that industry. Medical industry? Make an inside yet tasteful pun about tongue depressors that will get them smiling. Do things that will humanize your business to create personal connections necessary to close those sales.

Tell The World What Your Customers Say

Businesses often gain customers via word of mouth, even online. That’s why customer feedback and engagement are so important. Responding to reviews and customer posts makes you look responsive and human. Once they’ve had positive experiences, they become an advocate and influencer for your brand. This can lead to testimonials or a review widget with positive feedback on your page. Reviews on your company page show potential customers positive experiences. Those experiences are analogous to word of mouth, meaning more business for you.  Their feedback also lends credibility to your brand.  Without it, your brand efforts might be in vain.
 
The old adage goes “content is king, but engagement is queen.” In other words, when it comes to reputation, engagement is everything. So why not start on your reputation today? ReviewInc is always available to schedule a free, no-obligation consultation on how to improve your online reviews and reputation management. Schedule today! Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com .