NEW Survey Results – A Bias That Benefits Your Business

1 ½ min read

When looking at online reviews, we see how customers’ experiences have been with a particular company. We look at the number of reviews, the star rating and will even take the time out to read reviews – especially the negative ones so that we can see what’s the worst that could happen to us. Based on what we see, most times, our purchase decision is made, but how do we as consumers “perceive” what we see?A recent survey here at ReviewInc asked over 2500 respondents this question:

Looking at business ratings and reviews on top review sites like Yelp, Facebook and Google Maps, is what you see more negative or more positive than what is reality?

Respondents were given a scale from 1-7; 1 – reviews and ratings being more negative than reality, and 7 – reviews and ratings being more positive than reality. Overwhelmingly, 37.4% of US consumers believed that reviews and ratings on top review sites are neither positive or negative than reality.

A Bias That Benefits You

What this means is that US consumers believe what they see online in terms of reviews. This is good news for your business because this bias actually benefits you as a business owner. What you see is what you get.

Here are 3 tips that can help you with your customers:

  1. Focus on providing the best customer service you can. Put yourself in the shoes of your consumer and implement random testing on your customer service. Nothing is worse than being in the dark about how your customers are actually being treated.
  2. Ask for feedback so that you can improve on areas you’re weak in. A simple question of How can we improve on the service you received today is a great start.
  3. Reward your customers – especially the loyal ones. Who doesn’t like to be rewarded with something cool? A loyalty reward system will keep your customers coming in the door for life. By creating opportunities for your customers to speak about your business, you are initiating one of the best marketing methods known to business – Word of Mouth.

Make Your Life Easier

A simple rule to follow is, be good to your customers and they’ll be good to you. There are many more ways that you could boost your business reputation and increase your customer satisfaction. A manual approach towards campaign marketing and generating more reviews can take valuable time or you could automate the process with the best online review management software system on the market and help your business online reputation.

 

Call now for a FREE Business Reputation Report and to see a Demo of the product that can build more credibility in your business with ReviewInc https://reviewinc.com

Review Site Series: Ability of a Business Owner to Respond to a Review

Welcome to our second blog post in our Review Site Series! For this post, we wanted to focus on the ability of a business owner to respond to a review.

Many review sites allow business owners to respond to an online review, but many do not. What do you think about this? Do you think business owners should have to ability to candidly tackle their naysayers and conversely, publicly thank their supporters?

We at ReviewInc feel that it’s very important for a business to have the opportunity to respond to a review, be it negative or positive. More often than not, it is impossible for a business owner to gather personal contact information from just looking at a reviewer’s profile (Even worse so if the reviewer posted anonymously; nightmare!), so we feel it’s imperative for a business owner to be able to respond right there within their business listing page.

And, if a business owner is not able to respond on their business page directly, they should at least be able to have the option to gather contact information or message the reviewer privately, regardless of if the reviewer’s profile provides an alias or not.

What are your thoughts? Feel free to share in the comments below!