The New King of Review Sites?

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A new review site is quickly emerging and giving business owners another avenue for online exposure. Google and Yelp have lead the field of online business review sites, but a new study by ReviewInc reveals consumers’ usage of top review sites and neither Google and Yelp made the top spot.

In June of 2016, nearly 2,300 U.S. consumers were asked “Where have you read or browsed business reviews?”  The same study was conducted by ReviewInc in 2015 whose results were compared with the 2016 study.

Facebook has emerged as the top review site!  Say what?  Yes, quietly Facebook has risen in the ranks to be recognized by consumers as a place to obtain business reviews. In the study, consumers were allowed to select multiple review sites. Facebook was selected most often at rate of 34.6%. Yelp was a very close (perhaps even statistically tied) at 32.9% followed closely by Google. Yahoo and Yellow Pages (YP.com) maintained their positions but Yellow Pages declined a little in usage. (This year’s survey added the Better Business Bureau (BBB) while CitySearch dropped off the survey).

Review Site Usage 2015-2016

The rate of change between 2015 and 2016 was most noticeable. Facebook gained 25.8% in usage and Yelp gained a whopping 38.2%!  Google’s usage dropped off by 16.3%.

Review Site Usage Change 2015-2016

So what’s at the root of Facebook’s rise?  Well, it’s not only an increase in Facebook’s average daily usage. At each quarter, Facebook reports both Average Monthly Users  (MAUs) and Average Daily Users (DAUs). Facebook also reports the ratio of DAUs and MAUs as an indicator of usage. After all, there is a big difference between someone who browses Facebook once per month vs. once per day. The ratio has risen steadily from 63% two years ago, to 66% last quarter. But, Facebook knows far more about usage than it lets on.

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Watch for our next post that analyzes Facebook’s daily usage.

And now for our gratuitous but necessary plug:

Most businesses find it difficult to engage every customer in a consistent process. Utilizing a feedback and review management system, such as ReviewInc, is the best way to automate and measure feedback.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.

Asking for Bad Reviews?

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Should business owners be required to ask unhappy or angry customers to put a review on review sites like Yelp/Google+? Old fashioned bulletin boards with notes from customers have become more of a novelty. They have been replaced with testimonials … Continue reading

Update to Facebook Reviews

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Many of you may already know that Facebook now allows people to leave you reviews on your Facebook business page. Some of you may already even have some reviews there!

However, Facebook recently made a little tweak to how these reviews appear on your business page. Previously, reviews appeared in a widget on the top right-hand corner of the business page, with a preview of the first few reviews, which you could scroll through.

Now, there is a dedicated tab at the top of the business page:

 

There is also a widget on the left hand side of the page toward the bottom. It defaults to this location on your business page, but you are able to move it around as you see fit.

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Have a business page but don’t see the ‘Reviews’ tab?

Follow the steps below:

– Go to your business page and click ‘About’.

– Go to ‘Basic Info’ and click the ‘Edit’ button with the pencil in the top right-hand corner.

– Go to ‘Address’ and input your full address.

Your page should now display the ‘Reviews’ tab.

For more info, please visit the Facebook Help Center.

Review Site Series: Alternate Logins

Many review sites offer certain features to business owners and reviewers alike. At ReviewInc, one of our favorites is alternate logins. Alternate logins allow reviewers and business owners to log in to the review site using credentials from a different website such as Facebook, Twitter, Google+ and Yahoo!.

Since many people already have accounts with these popular websites, it makes it very convenient for them to quickly log in and access the full functionality of the review site without having to create an additional account on that review site. Or at the very least, it makes account creation for that website a little more simplified.

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Out of 170 review sites that we monitor, 89 support Facebook logins, 30 support Google logins, 16 support Yahoo! logins, 15 support Twitter logins, 8 support Windows logins and 6 support LinkedIn logins.

We feel this is a very important feature because people are more inclined to leave reviews on a review site when it is hassle-free. Any added steps could deter them from leaving a review altogether.

What are your thoughts? Do you think that alternate logins are a great feature? Let us know in the comments below!