Review Management Software

Review Management Software

The internet has taken over every part of our lives. It helps us connect with friends and family while providing information, access and entertainment. But one surprising thing that has happened in the past several years is the aggregated knowledge and wisdom that are review sites.

Yes, a lot of us ask a friend here and there what kind of vacuum to buy or who is the best dentist, but now it’s just as easy to Google the BEST vacuum, dentist, restaurant, or car dealership local to you. It’s true: we trust the internet like an old and dear friend, so it’s no wonder that we as consumers are putting our lives in the hand of ratings and reviews online.

Look Who’s Talking Now

If we as consumers are influenced by reviews online, we as business owners are directly affected. Review sites have gained importance over the past several years by a factor of over 19%. Everyone from Baby Boomers with discretionary income to Millennials are contributing to the popularity of review sites. In fact, when people were asked what is most important when choosing a service or professional, a recent study conducted by ReviewInc showed that 40% of those surveyed said they relied on review sites including Google, Facebook and Yelp to help determine which product or service they choose.

How Does This Affect Your Business?

If your business has ten locations or even one, chances are your business can be found online. Whether you like it or not, people are judging your business, often by a count of stars. This is your business reputation and it’s in the hands of the public where potential customers read these reviews, and choose your business over a competitor.

Even if your star rating is high, it does not mean that you are getting customers in the door. You are still competing with other like businesses in the virtual world and some of these businesses may have a higher star rating than your business, a larger review count, and a more established online presence.

Alternatively, let’s say that you are the business with the established online presence, however just one poor rating posted recently can directly affect your business in a negative way. Since most review sites have the option of showing the most recent reviews, customers may see the recent negative review as a change in the quality of your product or service and steer away from your business.

Time Is Money

Now that you know that your business has an online reputation to manage, there are a few other things to keep in mind. After you’ve established your online business presence and claimed all of your business pages, there’s a matter of management.

More and more, you’re engaging with customers on and offline. Following up with every single customer can be time-consuming, especially when you don’t always see all of the reviews posted all the time. This is an added (and necessary task) on your plate to deal with, and time is money.

The Solution: Review Management Software

Recent studies have illustrated just how critical the right reviews are when it comes to the revenue and growth of a company. As we say at ReviewInc, “Negative reviews hurt emotionally and financially and they are not going away on their own!” The solution to this problem is none other than review management software.

There are plenty of sufficient review management systems out there, however your question should be, how can the software accommodate your need?

Age Is But a Number

In our last post, we discussed how age and gender affected consumerism. Women over the age of 55, the largest consumer group worldwide, are a part of the group that read the most reviews. Millennials, often described as born between 1980 and 1996, makes their choices through conversations. That’s why it is so important to not just be visible online, but to have a conversation and connect with those customers leaving and looking for reviews.

Review management software should meet this need. This software should let you see all of the reviews from review sites pulled in under one main dashboard, and should also allow you to respond easily with just one click.


These days, people don’t want to be told what they want. They want to choose for themselves. This is the case with older generations but is especially the case for the Millennial Generation as they reach their peak consumer spending.

But before they even leave a review, why not connect with your customer before they even leave a review? Great software should also be able to allow you to upload contacts or automatically pull in contacts from CRMs so you can easily message customers and see what they have to say. Once you’ve seen this feedback, you can engage with them in a way that will positively impact your business.

The Cherry on Top

It’s not just seeing everything and engaging. Review management software should also have additional components to make managing your reputation easier. For example, being able to create testimonial pages for your business website and Facebook page highlight all of that positive private feedback you’ve been getting in the platform.

But there should be so much more reputation software should do. If you are on the go or tend to use a tablet, you should be able to see and do everything in the platform. It is important to find something that doesn’t just provide a “light” app but allows you 24/7 secure and stable access whether you’re in your office or on the go.

Where Can You Find This Software?

Luckily, there is a review management software available that does all of these things and so much more. It also comes with professional reputation management experts available during regular business hours. Want more information? Interested in a free consultation with an expert? Click below!

Lincoln’s Anonymous Review


In the history of flaming negative reviews, one stands out as a pivotal moment.

Through the pseudonym “Rebecca” in 1842, a young Abraham Lincoln wrote a letter that was published in the Sangamo Journal, criticizing the Illinois State Auditor, James Shields (a copy of the entire letter is included at the end of this article).

The flaming content included:

38412615_s quotation mark

Shields is a fool as well as a liar…

Shields is the Auditor of this loco—I mean this democratic State…

Shields floatin about on the air, without heft or earthly substance, just like a lock of cat-fur where cats had been fightin…



With claims of “slander, vituperation and personal abuse” from Shields, Lincoln’s identity was revealed, and the unrepentant Lincoln prompted Shields to challenge Lincoln to a duel to the death.


Lincoln Accepted the Duel16148260_s union officer sword

Since dueling was illegal in Illinois, nearby Missouri was chosen with cavalry broadswords as the weapons. Lincoln, being the significantly taller man, wisely added a separator that neither man could cross. The duel was uneventful, as the participants’ seconds intervened and convinced them to cease hostilities.

In the years that followed, Lincoln tamed his flaming pen, and later became one of the most celebrated Presidents in US history. During the Civil War, the two found themselves on the same side, as Shields served as a Brigadier General in the Union Army, and Lincoln nominated him for promotion to Major General.

Around that time, Lincoln was asked about the duel, to which Lincoln replied, “I do not deny it, but if you desire my friendship, you will never mention it again.”

Anonymous Internet Reviews

While internet users can disguise or hide their identity, we agree that reviews associated with an identifiable customer, client or patient carry far more weight and value than do anonymous reviews. Reviews on sites like Google+, Yelp or Facebook have policies against anonymous reviews (as do many other review sites). However, even with a large number of anonymous unique reviews about a business that include detailed text descriptions (not just a rating value), consumers do get a clear picture of a business, establishment, product or service.

ReviewInc can help businesses get more reviews everywhere and enhance their reputation. For a no obligation consultation call ReviewInc at 877-973-8439 or leave a note here and have an expert contact you.

For more articles on Anonymous Reviews

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Anonymous Reviewers Unmasked






Anonymous Reviewer


Anonymous Reviews – Good of Bad Idea?





Lincoln’s Rebecca Letter, published September 2, 1842

Dear Mr. Printer

I see you printed that long letter I sent you a spell ago —I’m quite encouraged by it, and can’t keep from writing again. I think the printing of my letters will be a good thing all round,—it will give me the benefit of being known by the world, and give the world the advantage of knowing what’s going on in the Lost 22109222_s man reading newspaperTownships, and give your paper respectability besides. So here come another. Yesterday afternoon I hurried through cleaning up the dinner dishes, and stepped over to neighbor S— to see if his wife Peggy was as well as ought be expected, and hear what they called the baby. Well, when I got there, and just turned round the corner of his log cabin, there he was setting on the door-step reading a newspaper.

`How are you Jeff,’ says I,—he sorter started when he heard me, for he hadn’t seen me before. `Why,’ says he, `I’m mad as the devil, aunt Becca.’

`What about,’ says I, `aint its hair the right color? None of that nonsense, Jeff—there aint an honester woman in the Lost Township than—‘

`Than who?’ says he, `what the mischief are you about?’

I began to see I was running the wrong trail, and so says I, `O nothing, I guess I was mistaken a little, that’s all. But what is it you’re mad about?’

`Why,’ says he, `I’ve been tugging ever since harvest getting out wheat and hauling it to the river, to raise State Bank paper enough to pay my tax this year, and a little school debt I owe; and now just as I’ve got it, here I open this infernal Extra Register, expecting to find it full of “glorious democratic victories,” and “High

Comb’d Cocks,” when, lo and behold, I find a set of fellows calling themselves officers of State, have forbidden the tax collectors and school commissioners to receive State paper at all; and so here it is, dead on my hands. I don’t now believe all the plunder I’ve got will fetch ready cash enough to pay my taxes and that school debt.’

I was a good deal thunderstruck myself; for that was the first I had heard of the proclamation, and my old man was pretty much in the same fix with Jeff. We both stood a moment, staring at one another without knowing what to say. At last says I, `Mr. S— let me look at that paper.’ He handed it to me, when I read the proclamation over.

`There now,’ says he, `did you ever see such a piece of impudence and imposition as that?’ I saw Jeff was in a good tune for saying some ill-natured things, and so I tho’t I would just argue a little on the contrary side, and make him rant a spell if I could.

`Why,’ says I, looking as dignified and thoughtful as I could, `it seems pretty tough to be sure, to have to raise silver where there’s none to be raised; but then you see “there will be danger of loss” if it aint done.’

`Loss, damnation!’ says he, `I defy Daniel Webster, I defy King Solomon, I defy the world,—I defy—I defy—yes, I defy even you, aunt Becca, to show how the people can lose any thing by paying their taxes in State paper.’ `Well,’ says I, `you see what the officers of State say about it, and they are a desarnin set of men.’ `But,’ says I, `I guess you’re mistaken about what the proclamation says; it don’t say the people will lose any thing by the paper money being taken for taxes. It only says “there will be danger of loss,” and though it is tolerable plain that the people can’t lose by paying their taxes in something they can get easier than silver, instead of having to pay silver; and though it is just as plain, that the State can’t lose by taking State Bank paper, however low it may be, while she owes the Bank more than the whole revenue, and can pay that paper over on her debt, dollar for dollar; still there is danger of loss to the “officers of State,” and you know Jeff, we can’t get along without officers of State.’

`Damn officers of State,’ says he, `that’s what you whigs are always hurraing for.’ `Now don’t swear so Jeff,’ says I, `you know I belong to the meetin, and swearin hurts my feelins.’ `Beg pardon, aunt Becca,’ says he, `but I do say its enough to make Dr. Goddard swear, to have tax to pay in silver, for nothing only that Ford may get his two thousand a year, and Shields his twenty four hundred a year, and Carpenter his sixteen hundred a year, and all without “danger of loss” by taking it in State paper.’ `Yes, yes, it’s plain enough now what these officers of State mean by “danger of loss.” Wash,  I ‘spose, actually lost fifteen hundred dollars out of the three thousand that two of these “officers of State” let him steal from the Treasury, by being compelled to take it in State paper. Wonder if we don’t have a proclamation before long, commanding us to make up this loss to Wash in silver.’

And so he went on, till his breath run out, and he had to stop. I couldn’t think of any thing to say just then: and so I begun to look over the paper again. `Aye! here’s another proclamation, or something like it.’ `Another!’ says Jeff, `and whose egg is it, pray?’ I looked to the bottom of it, and read aloud, `Your obedient servant, JAS SHIELDS, Auditor.’

`Aha!’ says Jeff, `one of them same three fellows again. Well read it, and let’s hear what of it.’ I read on till I came to where it says, “The object of this measure is to suspend the collection of the revenue for the current year.” `Now stop, now stop,’ says he, `that’s a lie aready, and I don’t want to hear of it.’ `O may be not,’ says I.

`I say it—is—a—lie. — Suspend the collection, indeed! Will the collectors that have taken their oaths to make the collection DARE to suspend it? Is there any thing in the law requiring them to perjure themselves at the bidding of Jas. Shields? Will the greedy gullet of the penitentiary be satisfied with swallowing him instead of all them if they should venture to obey him? And would he not discover some “danger of loss” and be off, about the time it came to taking their places?

`And suppose the people attempt to suspend by refusing to pay, what then? The collectors would just jerk up their horses, and cows, and the like, and sell them to the highest bidder for silver in hand, without valuation or redemption. Why, Shields didn’t believe that story himself—it was never meant for the truth. If it was true, why was it not writ till five days after the proclamation? Why didn’t Carlin and Carpenter sign it as well as Shields? Answer me that, aunt Becca. I say its a lie, and not a well told one at that. It grins out like a copper dollar. Shields is a fool as well as a liar. With him truth is out of the question, and as for getting a good bright passable lie out of him, you might as well try to strike fire from a cake of tallow. I stick to it, its all an infernal whig lie.’

`A whig lie,—Highty! Tighty!!’

`Yes, a whig lie; and its just like every thing the cursed British whigs do. First they’ll do some devilment, and then they’ll tell a lie to hide it. And they don’t care how plain a lie it is; they think they can cram any sort of a one down the throats of the ignorant loco focos, as they call the democrats.’

`Why, Jeff, you’re crazy—you don’t mean to say Shields is a whig.’

`Yes I do.’

`Why, look here, the proclamation is in your own democratic paper as you call it.’

`I know it, and what of that? They only printed it to let us democrats see the deviltry the whigs are at.’

`Well, but Shields is the Auditor of this loco—I mean this democratic State.’

`So he is, and Tyler appointed him to office.’

`Tyler appointed him?’

`Yes (if you must chaw it over) Tyler appointed him, or if it wasn’t him it was old granny Harrison, and that’s all one. I tell you, aunt Becca, there’s no mistake about his being a whig—why his very looks shows it—every thing about him shows it—if I was deaf and blind I could tell him by the smell. I seed him when I was down in Springfield last winter. They had a sort of a gatherin there one night, among the grandees, they called a fair. All the galls about town was there, and all the handsome widows, and married women, finickin about, trying to look like galls, tied as tight in the middle, and puffed out at both ends like bundles of fodder that hadn’t been stacked yet, but wanted stackin pretty bad. And then they had tables all round the house kivered over with baby caps, and pin-cushions, and ten thousand such little nicknacks, tryin to sell ’em to the fellows that were bowin and scrapin, and kungeerin about ’em. They wouldn’t let no democrats in, for fear they’d disgust the ladies, or scare the little galls, or dirty the floor. I looked in at the window, and there was this same fellow Shields floatin about on the air, without heft or earthly substance, just like a lock of cat-fur where cats had been fightin.

`He was paying his money to this one and that one, and tother one, and sufferin great loss because it wasn’t silver instead of State paper; and the sweet distress he seemed to be in,—his very features, in the exstatic agony of his soul, spoke audibly and distinctly—“Dear girls, it is distressing, but I cannot marry you all. Too well I know how much you suffer; but do, do remember, it is not my fault that I am so handsome and so interesting.”

`As this last was expressed by a most exquisite contortion of his face, he seized hold of one of their hands and squeezed, and held on to it about a quarter of an hour. O, my good fellow, says I to myself, if that was one of our democratic galls in the Lost Township, the way you’d get a brass pin let into you, would be about up to the head. He a democrat! Fiddle-sticks! I tell you, aunt Becca, he’s a whig, and no mistake: nobody but a whig could make such a conceity dunce of himself.’

`Well,’ says I, `may be he is, but if he is, I’m mistaken the worst sort.

`May be so; may be so; but if I am I’ll suffer by it; I’ll be a democrat if it turns out that Shields is a whig; considerin you shall be a whig if he turns out a democrat.’

`A bargain, by jingoes,’ says he, `but how will we find out.’

`Why,’ says I, `we’ll just write and ax the printer.’ `Agreed again,’ says he, `and by thunder if it does turn out that Shields is a democrat, I never will —‘


`What do you want, Peggy.’

`Do get through your everlasting clatter some time, and bring me a gourd of water; the child’s been crying for a drink this livelong hour.’

`Let it die then, it may as well die for water as to be taxed to death to fatten officers of State.’

Jeff run off to get the water though, just like he hadn’t been sayin any thing spiteful; for he’s a rall good hearted fellow, after all, once you get at the foundation of him.

I walked into the house, and `why Peggy,’ says I, `I declare, we like to forgot you altogether.’ `O yes,’ says she, `when a body can’t help themselves, every body soon forgets ’em; but thank God by day after to-morrow I shall be well enough to milk the cows and pen the calves, and wring the contrary one’s tails for ’em, and no thanks to nobody.’ `Geod evening, Peggy,’ says I, and so I sloped, for I seed she was mad at me, for making Jeff neglect her so long.

And now Mr. Printer, will you be sure to let us know in your next paper whether this Shields is a whig or a democrat? I don’t care about it for myself, for I know well enough how it is already, but I want to convince Jeff. It may do some good to let him, and others like him, know who and what these officers of State are. It may help to send the present hypocritical set to where they belong, and to fill the places they now disgrace with men who will do more work, for less pay, and take a fewer airs while they are doing it. It aint sensible to think that the same men who get us into trouble will change their course; and yet its pretty plain, if some change for the better is not made, its not long that neither Peggy, or I, or any of us, will have a cow left to milk, or a calf’s tail to wring. Yours, truly, REBECCA—.


Asking for Bad Reviews?


This gallery contains 3 photos.

Should business owners be required to ask unhappy or angry customers to put a review on review sites like Yelp/Google+? Old fashioned bulletin boards with notes from customers have become more of a novelty. They have been replaced with testimonials … Continue reading

Is Charging Your Customers $500 per Bad Review Ethical?

It has recently come to light that a New York Hotel (Union Street Guest House in Hudson, New York) has a clause etched into its contract stating that:

“[There] will be a $500 fine that will be deducted from your deposit for every negative review of USGH placed on any internet site by anyone in your party”.

The good news is that they:

“Will refund this fee once the review is taken down”.

As the review page went viral, it gathered over 500 1-star reviews over the course of just a couple hours. Yelp has since removed the majority of these reviews, but more keep pouring in.

On their Facebook page, they stated:

Union Street Guest House Facebook Post

The post has since been removed.

As of August 5, 1 P.M. PDT, these are their standings on Facebook and Yelp:

Facebook Union Street Guest House


So what are your thoughts? Do you think that as a business owner, they have the right to charge whatever fees they deem fit? Or do you think that people are entitled to their First Amendment rights without having to be penalized by the place that they chose to patronize?

We certainly think that it is completely unethical to do so. But playing Devil’s Advocate, it is also unethical for people to write reviews for a place they have not visited or otherwise been a customer of. Moreover, Yelp should do its due diligence to make sure that every fake review is removed.

So what’s the lesson?  Businesses have to accept that there are open forums for business and service reviews.  Attempting to suppress reviews via threats, non-disparagement clauses, or legal action can backfire.  The best way to combat negative reviews is to:
1.  Provide customers with the very best service.
2.  Engage directly with your customers for feedback (before they go public).
3.  Encourage reviews from all your customers which includes the “happy but silent majority”.


Let us know your thoughts in the comments below!