Review Management Software

Review Management Software

The internet has taken over every part of our lives. It helps us connect with friends and family while providing information, access and entertainment. But one surprising thing that has happened in the past several years is the aggregated knowledge and wisdom that are review sites.

Yes, a lot of us ask a friend here and there what kind of vacuum to buy or who is the best dentist, but now it’s just as easy to Google the BEST vacuum, dentist, restaurant, or car dealership local to you. It’s true: we trust the internet like an old and dear friend, so it’s no wonder that we as consumers are putting our lives in the hand of ratings and reviews online.

Look Who’s Talking Now

If we as consumers are influenced by reviews online, we as business owners are directly affected. Review sites have gained importance over the past several years by a factor of over 19%. Everyone from Baby Boomers with discretionary income to Millennials are contributing to the popularity of review sites. In fact, when people were asked what is most important when choosing a service or professional, a recent study conducted by ReviewInc showed that 40% of those surveyed said they relied on review sites including Google, Facebook and Yelp to help determine which product or service they choose.

How Does This Affect Your Business?

If your business has ten locations or even one, chances are your business can be found online. Whether you like it or not, people are judging your business, often by a count of stars. This is your business reputation and it’s in the hands of the public where potential customers read these reviews, and choose your business over a competitor.

Even if your star rating is high, it does not mean that you are getting customers in the door. You are still competing with other like businesses in the virtual world and some of these businesses may have a higher star rating than your business, a larger review count, and a more established online presence.

Alternatively, let’s say that you are the business with the established online presence, however just one poor rating posted recently can directly affect your business in a negative way. Since most review sites have the option of showing the most recent reviews, customers may see the recent negative review as a change in the quality of your product or service and steer away from your business.

Time Is Money

Now that you know that your business has an online reputation to manage, there are a few other things to keep in mind. After you’ve established your online business presence and claimed all of your business pages, there’s a matter of management.

More and more, you’re engaging with customers on and offline. Following up with every single customer can be time-consuming, especially when you don’t always see all of the reviews posted all the time. This is an added (and necessary task) on your plate to deal with, and time is money.

The Solution: Review Management Software

Recent studies have illustrated just how critical the right reviews are when it comes to the revenue and growth of a company. As we say at ReviewInc, “Negative reviews hurt emotionally and financially and they are not going away on their own!” The solution to this problem is none other than review management software.

There are plenty of sufficient review management systems out there, however your question should be, how can the software accommodate your need?

Age Is But a Number

In our last post, we discussed how age and gender affected consumerism. Women over the age of 55, the largest consumer group worldwide, are a part of the group that read the most reviews. Millennials, often described as born between 1980 and 1996, makes their choices through conversations. That’s why it is so important to not just be visible online, but to have a conversation and connect with those customers leaving and looking for reviews.

Review management software should meet this need. This software should let you see all of the reviews from review sites pulled in under one main dashboard, and should also allow you to respond easily with just one click.


These days, people don’t want to be told what they want. They want to choose for themselves. This is the case with older generations but is especially the case for the Millennial Generation as they reach their peak consumer spending.

But before they even leave a review, why not connect with your customer before they even leave a review? Great software should also be able to allow you to upload contacts or automatically pull in contacts from CRMs so you can easily message customers and see what they have to say. Once you’ve seen this feedback, you can engage with them in a way that will positively impact your business.

The Cherry on Top

It’s not just seeing everything and engaging. Review management software should also have additional components to make managing your reputation easier. For example, being able to create testimonial pages for your business website and Facebook page highlight all of that positive private feedback you’ve been getting in the platform.

But there should be so much more reputation software should do. If you are on the go or tend to use a tablet, you should be able to see and do everything in the platform. It is important to find something that doesn’t just provide a “light” app but allows you 24/7 secure and stable access whether you’re in your office or on the go.

Where Can You Find This Software?

Luckily, there is a review management software available that does all of these things and so much more. It also comes with professional reputation management experts available during regular business hours. Want more information? Interested in a free consultation with an expert? Click below!

Is Pokémon Go Hurting Your Social Media Marketing?

monster-eating-social-mediaThe Pokémon Go craze has taken over and after a month since its introduction, we wondered just how much of an effect it has on your business’s social media and reputation marketing. So we surveyed over 3,300 U.S. Consumers and came up with some insights that might surprise you.

Our survey presented respondents with choices of 6 representative and popular social media sites/apps. We then asked the respondents to answer a simple question “Which of These Did You Use Today?”  Not surprisingly, Facebook topped the list (see our previous posts and research study on Facebook Usage).

Which Did You Use Today

But we were astounded that Pokémon Go usage nearly matched Instagram and Snapchat. Additionally, it exceeded the usage of Twitter. But then we started to look at the age demographics of the responses which told us a very different story.

Which Did You Use Today - Facebook by Age

While the responses that included Facebook as a choice showed a broad usage of Facebook across all ages, there was a noticeable difference among the Millennials (ages 18 to 34). Digging further, we could see a very high usage of Pokémon among the Millennials that was not observed in Gen X-ers (ages 35-54) and Baby Boomers (ages 55+). Actually, we were honestly surprised with any Baby Boomers playing Pokémon… seriously?

Which Did You Use Today - Pokémon by Age

While it has been well established by now that Millennials prefer to use Instagram and Snapchat, we compared their usage of these apps with Pokémon Go.

Which Did You Use Today - Apps by Age

At this point, it was less surprising to see that Pokémon Go usage correlated highly with apps popular among Millennials.

We compared all these results to Yelp, a very popular review site with broad appeal to all age groups. It was interesting to see that Yelp’s sweet spot appeared to center among Gen X-ers, and even after adjusting for the margin of error, there was no particular correlation with Pokémon Go.

Which Did You Use Today - Yelp by AgeThis is welcome news for any business focused on Social Media and Reputation Marketing. In fact, Yelp recently blogged on how to Catch More Guests for Your Restaurant with Pokémon Go!  If you’re business is big on Yelp and Millennials you might want to pay attention to this great article.

What does this all mean to you if you are a business owner?  First, don’t fret too much about Pokémon Go’s impact on your business. It likely has very little impact. Second, if your business attracts many millennials, you might consider some kind of promotion associated with Pokémon. Finally, stay focused on providing the best service to all your customers because that is the ultimate way to get great reviews.

How ReviewInc Can Help

Pardon the gratuitous plug, but ReviewInc can help you engage your customers with social media. Most businesses find it difficult to engage every customer in a consistent process and follow up with social interactions. Utilizing the services of a feedback and review system, such as ReviewInc, is the best way to automate, measure and amplify customer feedback.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at to schedule a free, no-obligation consultation.



The Most Trusted Review Site 2016

TrustedReviewSitesMEMEIn May of 2016, ReviewInc ran a survey of U.S. Consumers asking which review site they trusted the most. Each consumer was presented with 7 random review sites and they were asked to choose which of them they trusted most. The results were compared to a similar survey that ReviewInc ran in April of 2015 (a little over a year ago).  The results told an interesting story.


Google and the Better Business Bureau (BBB) remain in the top two slots, with the more interesting story being who moved from 2015 to 2016.

The top 2 movers in a negative direction, based on Net Change, are Zomato (formerly Urban Spoon) and Yelp. Zomato suffered greatly due to the name changing from Urban Spoon. The prior name had a level of consumer trust and goodwill that will take time to rebuild as Zomato. As for Yelp, since it now provides reviews for Yahoo, it is possible that Yahoo benefited more from this relationship.  Yelp and Yahoo switched ranking positions. However, Yelp suffered a larger noticeable negative change compared to Yahoo small positive change.

The top mover in a positive direction, based on Net Change, is the BBB. The BBB continues to have strong feedback mechanisms to encourage business owners to make things right, which creates a conversation of trust around the review process.  They also likely benefit from their legacy brand name.

In this year’s survey, we added, DealerRater, InsiderPages, and HomeStars.  As such there is no comparable data for 2015.

Here are the full details:

Review Site 2016 2015 Net Change % Change 2016 Overall Rank 2015 Overall Rank
Google (Maps) 14.79% 15.79% -1.00% -6.33% 1 1
Better Business Bureau 11.86% 10.90% 0.96% 8.81% 2 2
Yahoo 9.28% 9.27% 0.01% 0.11% 3 4
Yelp 8.40% 9.84% -1.44% -14.63% 4 3
TripAdvisor 7.64% 7.90% -0.26% -3.29% 5 5
Angie’s List 6.76% 7.08% -0.32% -4.52% 6 6
Facebook 6.37% 7.08% -0.71% -10.03% 7 7
YellowPages ( 5.27% 5.07% 0.20% 3.94% 8 8
Bing 4.41% 4.35% 0.06% 1.38% 9 9 3.40% 2.83% 0.57% 20.14% 10 11 3.06% N/A 11
Glassdoor 2.86% 2.79% 0.07% 2.51% 12 12
Foursquare 1.79% 1.65% 0.14% 8.48% 13 15
HealthGrades 1.58% 2.21% -0.63% -28.51% 14 13
CitySearch 1.52% 1.88% -0.36% -19.15% 15 14
Zomato (formerly UrbanSpoon) 1.24% 3.62% -2.38% -65.75% 16 10
DealerRater 1.19% N/A 17 1.16% 1.59% -0.43% -27.04% 18 16
InsiderPages 1.13% N/A 19
MerchantCircle 1.09% 0.83% 0.26% 31.33% 20 21
TrustLink 0.92% 1.11% -0.19% -17.12% 21 19 0.87% N/A 22
MojoPages 0.77% 0.82% -0.05% -6.10% 23 22
YellowBot 0.70% 0.85% -0.15% -17.65% 24 20
RateMDs 0.68% 1.14% -0.46% -40.35% 25 18
ShowMeLocal 0.65% 1.43% -0.78% -54.55% 26 17
HomeStars 0.57% N/A 27

Most businesses find it difficult to engage every customer in a consistent process. Utilizing the services a feedback and review system, such as ReviewInc, is the best way to automate and measure feedback.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at to schedule a free, no-obligation consultation.