ReviewInc recently surveyed 1,500 consumers on how they would make a selection when choosing to remodel or furnish their home. The results were staggering as demonstrated in the charts below:
Reviews on review sites were the most influential (35.4 %) in deciding on a company to remodel or furnish a home. It was surprising to see that more people used the traditional yellow pages than online advertising. However, this appears to be a generational choice. (see next chart)
Interesting that ALL age groups showed a high preference for selecting a remodeling or furnishing company based on online review sites. However, aged 55 and over showed a more than twice the younger generation a preference for use of the traditional yellow pages.
The study included consumers from across the United States ranging in age from 18 years old to 55+ years old of both males (629 respondents), females (544 respondents) and unspecified (353 respondents).
Each answer choice order was randomized for each respondent. Each respondent could only choose ONE of the responses, thus forcing them to choose the most influential answer. Because personal referrals were already known as one of the highest selection methods, we chose to exclude it from the questions, but respondents could specify “friends” or “people I know” and other such answers in the “Other” field.