New Marketing Methods Your Business Must Know

reputation management software
3 min read

If You Target Millennials – You Must Know About Social Media Influencer Marketing

Social Media Influencer Marketing has taken the internet by storm. More and more people are going to social media than ever before – especially Millennials. There are “followers” and people who are “followed” i.e. “Influencers”. Social Media Influencer Marketing is the practice of building relationships (sponsorship deals, brand deals) with key social media influencers that have a following of your target demographic.

Why Influencers are Effective

Social Media Influencers can reach a following that your brand sometimes cannot – therefore, utilizing them to build trust in your brand and engage their followers to drive traffic to your business is a key strategy some of the tops brands are using. Adidas, H&M, and Sprint are a top few companies that have used Social Media Influencers to boost their brand awareness and drive sales – some with even a 16X return.

Tips to Help You Connect with the Best Social Media Influencers

Even though less than 40% of marketers hold social media influencer marketing as a back-burner method, influencers are gaining momentum and it will only rise. More brands are dedicating a budget towards social media influencer marketing because it doesn’t require spending millions on a major ad that is only 29 seconds long.

Your business can get more brand awareness by using influencers that have a major following (100k+) The key to knowing what to look for and which influencer to go with can be intimidating. Where do you begin? What do you look for? Here are some of the best ways to determine if a social media influencer would be a good fit for your company brand.

  1. Research to see which demographics you are targeting. Depending on the target market, research which influencers are specific to your target market.
  2. Look at the number of followers and how many “likes” they have for each of their posts. If it is a steady number of “likes” across the board, with comments from followers, they are likely to be a good candidate for a brand sponsorship or brand deal.
  3. Connect with the influencer and ask for a media kit that outlines their stats. If they don’t have one already, most likely they would not be a good fit. Influencers that are serious about social media influencer marketing will know to have a media kit available.

Research Your Candidates

If this seems like a lot of work, it is!! You can spend hours upon hours, researching, contacting, communicating, etc. and your brand has not yet grown. There are many benefits to utilizing influencer marketing due to the fact that more Millennials don’t watch TV, read print magazines, and wouldn’t know what channel to turn to on a radio station (terrestrial).

Influencers have built a connection with their followers and because they know and trust the influencer. Their opinions and reviews on your product or service will be held in higher regard than seeing a billboard on the side of a bus. In many circumstances, influencers do exactly what their name suggest, they “influence” their followers, i.e. your consumers.

Test out a campaign and see how it does. If your business is locally based, it may be beneficial to target an influencer that is specific to your area. Work with the influencer, s/k/a “content creators” and come up with a plan that will feature your brand via photos, stories, live videos, swipe-up promotionals and live links.

Know What To Expect

Of course there are risks associated with any celebrity-based endorsement. Your brand could get caught into a whirlwind should a scandal arise with the influencer. After all, they are human. Since Ad blockers do not apply to social media influencers, there is an upside, just be sure to follow the rules.

There are regulations that are enforced by the FTC and FCC for proper disclosures during a social media campaign with an influencer. Do not cut corners. With the right campaign and influencer, your brand can take off and generate more sales. Be sure to take consideration the quality of followers instead of being impressed with the number of followers. Know where your online business reputation stands so that you see a clear line for growth.

Call now for a FREE Analysis of your Business Reputation and consult with one of our specialists that can assist you in getting more reviews and increasing your sales.

NEW Survey Results – A Bias That Benefits Your Business

1 ½ min read

When looking at online reviews, we see how customers’ experiences have been with a particular company. We look at the number of reviews, the star rating and will even take the time out to read reviews – especially the negative ones so that we can see what’s the worst that could happen to us. Based on what we see, most times, our purchase decision is made, but how do we as consumers “perceive” what we see?A recent survey here at ReviewInc asked over 2500 respondents this question:

Looking at business ratings and reviews on top review sites like Yelp, Facebook and Google Maps, is what you see more negative or more positive than what is reality?

Respondents were given a scale from 1-7; 1 – reviews and ratings being more negative than reality, and 7 – reviews and ratings being more positive than reality. Overwhelmingly, 37.4% of US consumers believed that reviews and ratings on top review sites are neither positive or negative than reality.

A Bias That Benefits You

What this means is that US consumers believe what they see online in terms of reviews. This is good news for your business because this bias actually benefits you as a business owner. What you see is what you get.

Here are 3 tips that can help you with your customers:

  1. Focus on providing the best customer service you can. Put yourself in the shoes of your consumer and implement random testing on your customer service. Nothing is worse than being in the dark about how your customers are actually being treated.
  2. Ask for feedback so that you can improve on areas you’re weak in. A simple question of How can we improve on the service you received today is a great start.
  3. Reward your customers – especially the loyal ones. Who doesn’t like to be rewarded with something cool? A loyalty reward system will keep your customers coming in the door for life. By creating opportunities for your customers to speak about your business, you are initiating one of the best marketing methods known to business – Word of Mouth.

Make Your Life Easier

A simple rule to follow is, be good to your customers and they’ll be good to you. There are many more ways that you could boost your business reputation and increase your customer satisfaction. A manual approach towards campaign marketing and generating more reviews can take valuable time or you could automate the process with the best online review management software system on the market and help your business online reputation.

 

Call now for a FREE Business Reputation Report and to see a Demo of the product that can build more credibility in your business with ReviewInc https://reviewinc.com

Fake Reviews – Latest News You Should Know

There is a built-in tendency to second guess what we see on the internet. With the skepticism that comes with information that can be placed online by anyone – no matter their expertise, we battle with the authenticity of what we see. Without sounding too much like Morpheus from the Matrix – What is real?Best Review Management Software

Fake Reviews

In the world of online reviews, there has been a re-emphasis on what has always been a concern–fake reviews. Unethical businesses have been known to “buy” reviews from non-customers to increase their star rating or their overall online reputation. This form of false “marketing” is by far, one of the lowest forms of trickery a business can use for the simple fact – it’s not real.

Combat the Problem

In May of 2018, Google culled nearly 50,000 “anonymous” reviews. This was not the first time Google dumped a bunch of anonymous ‘google user’ reviews, it was also done five years ago—all in a continued effort to combat fake reviews.

Credibility Over All

Although your Google My Business (GMB) listing will have fewer reviews, they will be posted by a verified user, which helps retain more credibility.

Get More Reviews

Unfortunately, some of your anonymous reviews may have actually been legitimate (if not—shame on you!). Regardless, it may be time to get more reviews. There are many manual approaches you can use, but you may wish to consider automating the process.

get reputation management software

For this, you may want to consider ReviewInc, the Best Online Review and Reputation Management System. Contact us for a customized quote or to see a product demo—or take a FREE website assessment that includes a detailed report about your business.

Net Promoter Score vs Star Rating

Aside from the popular Five Star rating system found on most review sites, a popular alternative is the Net Promoter Score (NPS).  The rating system chosen by a business can provide very different levels of insight. But was exactly is the Net Promoter Score, and what makes it a good choice as a rating system?

NPS Score

For those unfamiliar with the Net Promoter Score, the rating system is based on a customer rating that ranges from 0 for worst to 10 for best.  A rating of 9 or 10 are Promoters, a rating of 7 or 8 are Passive, and a rating of 6 or less are Detractors.  Promoters talk about how great your business is whereas detractors talk about how awful it is.  Passives typically take a neutral stance and stay quiet about your business.  To arrive at the single-numbered NPS Score, the percentage of Detractor scores is subtracted from the percentage of Promoter scores.  Therefore, NPS can range from as low as -100 to +100.  If you have a score of +100, it means that every customer that rated your business is a Promoter.

Advantages and Disadvantages of Net Promoter Score

While the five star system appeases analysts and researchers, the Net Promoter Rating System provides more depth. The 11 point (0 though 10) rating system can both give the appearance of greater complexity, but it can also steer a consumer away from making a choice. And while ReviewInc does a masterful job of doing so, the full number range for NPS is more challenging to display on a mobile device.

Advantages and Disadvantages of the Five Star Rating System

The Five Star Rating system is by far the most popular and most recognized rating system on the planet.  Virtually all review sites use the Five Star rating system.  As such, the sheer consumer familiarity with this rating system is a huge advantage.  Most adults learned to appreciate star stickers as the award of choice in kindergarten, which bolsters its popularity.

There are a few disadvantages of the Five-Star rating system. First, while the NPS rating allows for a 0, the Five-Star rating system often times does not. What’s more is the Five-Star rating system doesn’t allow any wiggle room for discerning reviews that like to reserve the perfect school for a select number of businesses. The NPS, however, allows for a customer to give a rating of 9, which is still considered a “Promoter” score.

Other Rating Systems

There are alternatives to the NPS and Five-Star rating systems. The most popular is known as the Emoji Rating Systems.  Also known as Millennial Sentiment Scoring, this system offers really a very simple decision, and can even be a binary choice. Are you Happy or Sad?  Alternatively, are you Happy, Just OK, or Sad?  These rating systems require very little thought and appeal to gut emotions.  The theory is that the consumers, inundated with requests for ratings, don’t have to think too much and will quickly provide a selection.  Of course, this can lack depth, and it is more difficult to spot small improvements in overall ratings.

What Consumers Say

So which rating system to consumers prefer?  We put it to a test of over 3,000 U.S. Internet users.  We presented them with images of the rating systems and asked them  “When rating your experience with a company or business, which of these rating methods would you prefer to use?”

The result of this survey was surprising.  We had expected the simpler rating methods to be more popular.  Instead, the Emoji-based systems were the second most popular kinds of rating systems.  The Net Promoter Rating system was the least popular.  But, by far, the most popular rating system was the familiar Five-Star rating system.

Gender Differences

Males indicated a higher preference for the Net Promoter Score and a higher preference for the Happy/Sad (i.e. binary) rating system than Females. Meanwhile, females indicated a higher preference for the Five-Star and the Tertiary rating system of Happy/OK/Sad.


Age Differences

When examining preferences by age group, the results were also insightful.  The 18 to 24 year old demographic showed a lower preference to the Five Star system than any other age group.  At the same time, they showed the greatest preference for the Net Promoter Score.  The 65+ age group showed the greatest preference for the Five-Star rating system, and least for the Emoji-based rating systems.

Response Rate

While customers may express their preference of a rating system, their response rate to each rating method was quite different.  ReviewInc’s analytics team collects data on how well customers responded (or abandoned) a review request with different rating systems.

ReviewInc offers the option of use any of these rating systems and even allows you to customize colors, shapes and images.  To learn more about the customizations or the response rates, contact one our online reputation management experts.

Review Management Software

Review Management Software

The internet has taken over every part of our lives. It helps us connect with friends and family while providing information, access and entertainment. But one surprising thing that has happened in the past several years is the aggregated knowledge and wisdom that are review sites.

Yes, a lot of us ask a friend here and there what kind of vacuum to buy or who is the best dentist, but now it’s just as easy to Google the BEST vacuum, dentist, restaurant, or car dealership local to you. It’s true: we trust the internet like an old and dear friend, so it’s no wonder that we as consumers are putting our lives in the hand of ratings and reviews online.

Look Who’s Talking Now

If we as consumers are influenced by reviews online, we as business owners are directly affected. Review sites have gained importance over the past several years by a factor of over 19%. Everyone from Baby Boomers with discretionary income to Millennials are contributing to the popularity of review sites. In fact, when people were asked what is most important when choosing a service or professional, a recent study conducted by ReviewInc showed that 40% of those surveyed said they relied on review sites including Google, Facebook and Yelp to help determine which product or service they choose.

How Does This Affect Your Business?

If your business has ten locations or even one, chances are your business can be found online. Whether you like it or not, people are judging your business, often by a count of stars. This is your business reputation and it’s in the hands of the public where potential customers read these reviews, and choose your business over a competitor.

Even if your star rating is high, it does not mean that you are getting customers in the door. You are still competing with other like businesses in the virtual world and some of these businesses may have a higher star rating than your business, a larger review count, and a more established online presence.

Alternatively, let’s say that you are the business with the established online presence, however just one poor rating posted recently can directly affect your business in a negative way. Since most review sites have the option of showing the most recent reviews, customers may see the recent negative review as a change in the quality of your product or service and steer away from your business.

Time Is Money

Now that you know that your business has an online reputation to manage, there are a few other things to keep in mind. After you’ve established your online business presence and claimed all of your business pages, there’s a matter of management.

More and more, you’re engaging with customers on and offline. Following up with every single customer can be time-consuming, especially when you don’t always see all of the reviews posted all the time. This is an added (and necessary task) on your plate to deal with, and time is money.

The Solution: Review Management Software

Recent studies have illustrated just how critical the right reviews are when it comes to the revenue and growth of a company. As we say at ReviewInc, “Negative reviews hurt emotionally and financially and they are not going away on their own!” The solution to this problem is none other than review management software.

There are plenty of sufficient review management systems out there, however your question should be, how can the software accommodate your need?

Age Is But a Number

In our last post, we discussed how age and gender affected consumerism. Women over the age of 55, the largest consumer group worldwide, are a part of the group that read the most reviews. Millennials, often described as born between 1980 and 1996, makes their choices through conversations. That’s why it is so important to not just be visible online, but to have a conversation and connect with those customers leaving and looking for reviews.

Review management software should meet this need. This software should let you see all of the reviews from review sites pulled in under one main dashboard, and should also allow you to respond easily with just one click.

Engage!

These days, people don’t want to be told what they want. They want to choose for themselves. This is the case with older generations but is especially the case for the Millennial Generation as they reach their peak consumer spending.

But before they even leave a review, why not connect with your customer before they even leave a review? Great software should also be able to allow you to upload contacts or automatically pull in contacts from CRMs so you can easily message customers and see what they have to say. Once you’ve seen this feedback, you can engage with them in a way that will positively impact your business.

The Cherry on Top

It’s not just seeing everything and engaging. Review management software should also have additional components to make managing your reputation easier. For example, being able to create testimonial pages for your business website and Facebook page highlight all of that positive private feedback you’ve been getting in the platform.

But there should be so much more reputation software should do. If you are on the go or tend to use a tablet, you should be able to see and do everything in the platform. It is important to find something that doesn’t just provide a “light” app but allows you 24/7 secure and stable access whether you’re in your office or on the go.

Where Can You Find This Software?

Luckily, there is a review management software available that does all of these things and so much more. It also comes with professional reputation management experts available during regular business hours. Want more information? Interested in a free consultation with an expert? Click below!