Review Management Software

Review Management Software

The internet has taken over every part of our lives. It helps us connect with friends and family while providing information, access and entertainment. But one surprising thing that has happened in the past several years is the aggregated knowledge and wisdom that are review sites.

Yes, a lot of us ask a friend here and there what kind of vacuum to buy or who is the best dentist, but now it’s just as easy to Google the BEST vacuum, dentist, restaurant, or car dealership local to you. It’s true: we trust the internet like an old and dear friend, so it’s no wonder that we as consumers are putting our lives in the hand of ratings and reviews online.

Look Who’s Talking Now

If we as consumers are influenced by reviews online, we as business owners are directly affected. Review sites have gained importance over the past several years by a factor of over 19%. Everyone from Baby Boomers with discretionary income to Millennials are contributing to the popularity of review sites. In fact, when people were asked what is most important when choosing a service or professional, a recent study conducted by ReviewInc showed that 40% of those surveyed said they relied on review sites including Google, Facebook and Yelp to help determine which product or service they choose.

How Does This Affect Your Business?

If your business has ten locations or even one, chances are your business can be found online. Whether you like it or not, people are judging your business, often by a count of stars. This is your business reputation and it’s in the hands of the public where potential customers read these reviews, and choose your business over a competitor.

Even if your star rating is high, it does not mean that you are getting customers in the door. You are still competing with other like businesses in the virtual world and some of these businesses may have a higher star rating than your business, a larger review count, and a more established online presence.

Alternatively, let’s say that you are the business with the established online presence, however just one poor rating posted recently can directly affect your business in a negative way. Since most review sites have the option of showing the most recent reviews, customers may see the recent negative review as a change in the quality of your product or service and steer away from your business.

Time Is Money

Now that you know that your business has an online reputation to manage, there are a few other things to keep in mind. After you’ve established your online business presence and claimed all of your business pages, there’s a matter of management.

More and more, you’re engaging with customers on and offline. Following up with every single customer can be time-consuming, especially when you don’t always see all of the reviews posted all the time. This is an added (and necessary task) on your plate to deal with, and time is money.

The Solution: Review Management Software

Recent studies have illustrated just how critical the right reviews are when it comes to the revenue and growth of a company. As we say at ReviewInc, “Negative reviews hurt emotionally and financially and they are not going away on their own!” The solution to this problem is none other than review management software.

There are plenty of sufficient review management systems out there, however your question should be, how can the software accommodate your need?

Age Is But a Number

In our last post, we discussed how age and gender affected consumerism. Women over the age of 55, the largest consumer group worldwide, are a part of the group that read the most reviews. Millennials, often described as born between 1980 and 1996, makes their choices through conversations. That’s why it is so important to not just be visible online, but to have a conversation and connect with those customers leaving and looking for reviews.

Review management software should meet this need. This software should let you see all of the reviews from review sites pulled in under one main dashboard, and should also allow you to respond easily with just one click.


These days, people don’t want to be told what they want. They want to choose for themselves. This is the case with older generations but is especially the case for the Millennial Generation as they reach their peak consumer spending.

But before they even leave a review, why not connect with your customer before they even leave a review? Great software should also be able to allow you to upload contacts or automatically pull in contacts from CRMs so you can easily message customers and see what they have to say. Once you’ve seen this feedback, you can engage with them in a way that will positively impact your business.

The Cherry on Top

It’s not just seeing everything and engaging. Review management software should also have additional components to make managing your reputation easier. For example, being able to create testimonial pages for your business website and Facebook page highlight all of that positive private feedback you’ve been getting in the platform.

But there should be so much more reputation software should do. If you are on the go or tend to use a tablet, you should be able to see and do everything in the platform. It is important to find something that doesn’t just provide a “light” app but allows you 24/7 secure and stable access whether you’re in your office or on the go.

Where Can You Find This Software?

Luckily, there is a review management software available that does all of these things and so much more. It also comes with professional reputation management experts available during regular business hours. Want more information? Interested in a free consultation with an expert? Click below!

SURVEY: Why DON’T People Write Reviews?

In a survey comprised of 1,160 respondents, 59.6% male and 40.4% female, it was found that what inhibited people from posting an online review was:

When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported ‘Unwanted Attention’ as a main deterrent for writing an online review, while people aged 18-24 reported ‘Hard to Write the Review Itself’ as a main deterrent.

This tumbles down logically since older people have a tendency to be more reserved.

It also makes sense because young people are seemingly always on the go, and cannot seem to be bothered by something as time-consuming as putting together a review. (After all, many of the people in this age group are likely in college and probably have ENOUGH things to write such as essays, reports, etc.)

What’s even more interesting, is that of the respondents who claimed it was ‘Hard to Write the Review Itself’, half of them had a reported income of $150,000 or more.

Could it be that this group of high-earners are busy with the very jobs that are earning them that amount of income, that they cannot be bothered to do something as tedious as composing a review?

The main takeaway for this survey is that many people cite unwanted attention and the difficulty of writing the review as two main reasons why they would not write a review online.

That being said, gently reminding your customers that they can in many cases use their initials instead of their full name on online review sites could help to alleviate these concerns.

ReviewInc automates and addresses all these concerns.  To learn more, give us a call at 1-877-9REVIEW or email us at  Take charge of your online reputation today!

What’s Better Than a Super Bowl Ad for Your Business?


This gallery contains 1 photo.

These days, running an ad during the Super Bowl can cost upwards of four million dollars for a 30-second spot. While this gives you a large amount of exposure, it also can do a lot of damage to your wallet. … Continue reading

What’s the Most Effective Source of Advertising? (Hint: It’s not your website)

In a ReviewInc survey conducted in late November of 2014, with 2,042 respondents comprised of 63% males and 37% females, it was shown that 36.4% most preferred to consult reviews on Google+, Yahoo, Yelp, etc. before making a business service purchase decision.  In the same survey conducted in 2013, 34.9% indicated that reviews were most important.

To conduct the survey, respondents were asked:

When choosing a service or professional (such as a doctor, mechanic, plumber, attorney, etc.) what is most important?

Survey respondents could only make ONE selection to indicate what was most important. With the choices placed in random order, these were the results:

Key Age Demographic Differences

55% of the 25-34 age group reported that Reviews on Google+, Yahoo, Yelp, etc. were the most valued resource to refer to when making purchase decisions. This compared to 41.90% of the 18-24 year-old set that chose Reviews on Google+, Yahoo, Yelp, etc.

This shows just how important online reviews are with the younger crowd. With technology ever-prevalent, young people have mostly been using devices such as smartphones and tablets to get most of their information. This is why it is crucial to pay attention to your online reputation.

Age groups that chose Reviews on Google+, Yahoo, Yelp, etc.In this survey, senior citizens (ages 65+) still preferred the Traditional Yellow Pages. 25.80% of those ages 65+ chose Traditional Yellow Pages.

This goes to show that even though the use of online reviews is gradually rising, the tried-and-true Yellow Pages Book still remain to be a constant among the older generations. So varying your marketing mix with your marketing efforts is also very important.

Age groups that chose Traditional Yellow Pages Groups

Population Density Differences

While we expected higher density populations to prefer Reviews on Google+, Yahoo, Yelp, etc. more than less dense populations, we were surprised at the preference levels of lower density populations.  Of the urban population, 41.10% preferred Reviews on Google+, Yahoo, Yelp, etc.  Not too far behind was that 30.20% of the rural population, which showed a preference to Reviews on Google+, Yahoo, Yelp. etc.

Cities are where many may not only work, but dwell. Often, people commute from suburban and even rural areas to work in the nearest city. So it makes sense that these individuals are consulting online reviews, likely from their work computers and mobile phones, when making purchasing decisions. But even though there are more people in the inner-cities, it is equally important to pay attention to your client-base in rural and suburban areas.

Population Density groups that chose Reviews on Google+, Yahoo, Yelp, etc.

Key Income Bracket Differences

The study revealed that higher earners had a tendency to consult online reviews when making a purchase decision. Of those earning $100K or more annually, 66.70% indicated that online reviews were most influential. This further underscores that reaching the segment with the most discretionary money requires excellent online reviews.

Key Conclusions

  • If you’re investing in your business website but are ignoring your online reputation, you are likely missing out on a huge opportunity
  • Online reviews still overall the most valued resource in purchase decisions, even above a company’s website
  • Online reviews prevalent for high earners (and even more so in urban settings)
  • Yellow Pages still among the top resources for people aged 65+ but have little influence over the younger population

Interested in a free consultation on how to improve your online reviews and overall reputation management? Give us a call at 1-877-9REVIEWS or email us at today!

Low-Tech Customer Feedback



A sign displayed at a local Albertsons soliciting feedback.

We recently got a grin from a sign displayed at a local Albertsons asking patrons to give their feedback.  It looked very low-tech; almost like an elementary school science fair poster.  Perhaps that was intentional, but hey, it did get our attention.  However, they did get one thing right; feedback from customers is invaluable.

Both small and large business owners alike recognize the value of collecting feedback from their customers.

Without this feedback, businesses would not be able to evolve into the best versions of themselves, a version that is not only fulfilling but exceeding their clients’ expectations.

That being said, there are a multitude of ways of collecting this feedback. Be it by simply asking them in person, asking them to fill out a piece of paper with a few questions, or now having the ability to ask them to go online to leave their feedback with you.

But it’s not enough to just gather their feedback for internal use. You must now also take into consideration the prevalence of online reviews sites such as Yelp and Google+.

Review sites like this now pose another obstacle: maintaining your online reputation.

Studies show that online reviews can have a significant impact on the amount of business comes through the door.

While some of the more tried and true fashions of collecting feedback (in person, paper, etc) have proven to be successful to an extent, these methods are limited in the scope of what they can do.

Take, for example, the paper approach. You have all these slips of paper with some solid feedback from customers, but how do you track the data? Do you then have to have a person manually input these into an Excel spreadsheet and manually generate charts to make sense of the data?

How about the current survey options? If you are already online and have the capability to collect feedback online, that’s great. However, that is only covering the feedback collection process; you still have to consider monitoring your online reputation on  review sites like Yelp and Google+.

So what is the solution?

ReviewInc provides both of these capabilities. You can privately collect feedback that you can use internally. And the private feedback you collect that happens to be positive, you can then encourage those same people to share their glowing reviews of your business to review sites such as Yelp and Google+. Additionally, you can monitor your reputation across several different review sites simultaneously without having to go through the hassle of visiting each review site individually.

Interested? Give us a call at 1-877-9REVIEWS for a demo today!