Some companies cobble together their information on various social media and review sites. However, if that’s all they do it doesn’t garner much traffic. To compete with competitors your business should offer something different. So why not start with what’s online? Here are four helpful ways to make your company pages stand up to the competition.
Declutter, Don’t Complicate Things
You’re selling a brand not a product. You don’t have time to go over your products and everything they do; that’s what salespeople and demos are for. Instead, you have to make an impression based on your brand and your belief system. When you keep your brand information short and sweet, you will keep your audience interested. This can lead to a deepened interest in what you do sell and more profit coming your way.
Your Company Should Reflect Your Passions
Make your company organic to your belief system. After all, if you’re passionate, your clients will become passionate, too. One of the best ways to do this are the extra touches you place on your page. If you market apples to business owners, make your logo an apple. If you are a beekeeper, make the background to your pages hives and honey combs. And if you’re an undertaker- well, we’ll leave that up to the undertakers.
Be Unique, But Target Too
Rethink. Rebrand. But don’t be cliché. It’s important to be yourself, but gear your rebranding toward that specific audience. Use verbiage that makes sense for your target audience. If most of your revenue comes from business owners in the auto industry, use key words from that industry. Medical industry? Make an inside yet tasteful pun about tongue depressors that will get them smiling. Do things that will humanize your business to create personal connections necessary to close those sales.
Tell The World What Your Customers Say