Four Ways To Make Your Company Page Stand Out

35041872 - blue strawberry between red ones.It’s good to be unique. That is, if you have a business.

Some companies cobble together their information on various social media and review sites. However, if that’s all they do it doesn’t garner much traffic. To compete with competitors your business should offer something different. So why not start with what’s online? Here are four helpful ways to make your company pages stand up to the competition.

Declutter, Don’t Complicate Things

You’re selling a brand not a product. You don’t have time to go over your products and everything they do; that’s what salespeople and demos are for. Instead, you have to make an impression based on your brand and your belief system. When you keep your brand information short and sweet, you will keep your audience interested. This can lead to a deepened interest in what you do sell and more profit coming your way.

Your Company Should Reflect Your Passions

Make your company organic to your belief system. After all, if you’re passionate, your clients will become passionate, too. One of the best ways to do this are the extra touches you place on your page. If you market apples to business owners, make your logo an apple. If you are a beekeeper, make the background to your pages hives and honey combs. And if you’re an undertaker- well, we’ll leave that up to the undertakers.

Be Unique, But Target Too

Rethink. Rebrand. But don’t be cliché. It’s important to be yourself, but gear your rebranding toward that specific audience. Use verbiage that makes sense for your target audience. If most of your revenue comes from business owners in the auto industry, use key words from that industry. Medical industry? Make an inside yet tasteful pun about tongue depressors that will get them smiling. Do things that will humanize your business to create personal connections necessary to close those sales.

Tell The World What Your Customers Say

Businesses often gain customers via word of mouth, even online. That’s why customer feedback and engagement are so important. Responding to reviews and customer posts makes you look responsive and human. Once they’ve had positive experiences, they become an advocate and influencer for your brand. This can lead to testimonials or a review widget with positive feedback on your page. Reviews on your company page show potential customers positive experiences. Those experiences are analogous to word of mouth, meaning more business for you.  Their feedback also lends credibility to your brand.  Without it, your brand efforts might be in vain.
 
The old adage goes “content is king, but engagement is queen.” In other words, when it comes to reputation, engagement is everything. So why not start on your reputation today? ReviewInc is always available to schedule a free, no-obligation consultation on how to improve your online reviews and reputation management. Schedule today! Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com .

 

Does Writing Negative Reviews on Yelp Set You Up For Potential Lawsuits?

Back in July of this year, a Yelp user by the name of “Joe B” wrote a negative review of Grissom & Thompson, a firm that represented him in a breach of contract suit. He alleged that the firm called him “incompetent” and attempted to harm him when he didn’t pay his $4,000 fee. The firm has since counter-sued him for slander and has denied all allegations, stating that they don’t care about the money, only their reputation.

We all know that we are entitled to our First Amendment rights, but where does one draw the line?

As a general consensus, we want to feel like we can share our opinion without being faulted for it. Further, many may feel like they want to warn others of a business’s shady business practices without having to worry about potentially being attacked either verbally or worse, physically, by that company.

Joe B. Yelp Review of Grissom & ThompsonEveryone has a right to their own opinion as well as the right to protect themselves from defamation and their overall reputation.

With all these frivolous lawsuits, it’s hard to imagine that these are adults we are talking about here when all of it seems like a scene straight out of “Mean Girls”.

So what is the takeaway from all of this? Make sure that when reviewing a company that what you are saying is true. While a company may attempt to sue you for this, it’s unlikely they will actually will win the lawsuit. Plus, consumers in California are now protected against penalties for sharing their opinions via online reviews under a new bill (AB 2365) signed on Tuesday, September 9, 2014 by Gov. Jerry Brown. The Consumer Review Freedom Act (CRFA) aims to do the same on a Federal level, but has not yet been passed.

As a business owner, make sure that you are providing the utmost customer service experience to keep people from writing negative reviews about you in the first place. And if you come across someone who you feel is slandering you or your business, do your best to try to resolve the issue out of court first. If you cannot come to a resolution, do not, under any circumstance, resort to violence on that individual. You can bring in a 3rd party to act as a mediator and if that still does not work, then you can go the court route.

Do you have any tips for reviewers or business owners on this topic? Let us know in the comments below!