For this edition of our Review Site Series, we wanted to focus on category specific vs. multi-category review sites. Many review sites only focus on one category such as Cars.com, but there are a variety of others that support multiple categories, such as Yelp.
We are split on this topic. On the one hand, focusing on one specific category allows a review site to zero in on their niche market. On the other hand, it drastically narrows down the potential number of businesses supported.
If a review site is able to focus in on just one market, it allows them the opportunity to really perfect it. But it is not without its flaws. For example, what if a review site was dedicated to wine & spirits merchants, how would they determine whether to include a business like Wal-Mart which sells wine & spirits, but also a plethora of other things?
Supporting a listing of several different categories widens the horizon for any given review site, and also gives small to large businesses more opportunities for exposure, and in turn, hopefully sales.
It also gives consumers who are avid about writing reviews a central location to write reviews on all their favorite (or not-so-favorite) businesses without having to jump from one review site to the next.
What are your thoughts? Do you prefer category-specific or multi-category review sites? If you were/are a business owner, do you think you would have that same opinion? Let us know in the comments below!
As we all know, advertising is what makes the web go ’round. But when can advertising become prohibitive?
Many review sites offer advertising packages to the businesses that have listings on their site. These advertising packages may include anything from top banner ads, side banner ads, and sometimes ads smack-dab in the middle of the page.
Many times, when you are searching for a business, you may find a highlighted business name just above the search results you are looking for. This may lead you to believe that this highlighted search result is the business you were looking for all along. I know that I have personally made that mistake a few times before.
At ReviewInc, we feel that placing an ad in the center of the business listing is a little distracting and misleading. When ads are placed on the top or sides, it is typically understood that they are advertisements. However, when they are included in search results or in the center of a business listing, it may lead the consumer to believe that the business associated with the ad is the one they were looking for initially. Smart if you think about it, but also somewhat deceptive.
So what are your thoughts on ad placement within a business listing on a review site? Do you think that it is bothersome or does it not really matter to you? Do you think that strategic ad placement is misleading or beneficial to businesses? Let us know in the comments below!