QR Codes Are Back! How to Use Them To Improve Your Online Reputation

QRCode ScannerSometimes, the best inventions come in the form of tiny little squares. After a long hiatus, and with some hiding in our favorite mobile apps, QR codes are back and in a big way. Here’s why:

QR Codes are about to go through a major rebirth thanks to Apple. Recently, Apple released iOS 11 that has a native QR code reader built into the Camera app. Apple’s iOS release joins Android’s 6.0 (“Marshmallow”) release to automatically recognize a QR code when the default camera app is pointed at any QR code.

The Sordid Past of QR Codes

While the codes remained extremely popular in Asian markets, things didn’t go so well in the West. In order to scan QR codes, consumers in places like the US had to download an app onto their mobile devices. Unfortunately, it was a hassle downloading the apps, and often times the available apps would break. This frustrated the American consumer, leading to the death of the QR code in the West.

What’s a QR Code?

Also known as a Quick Response Code, a QR code is a square containing tiny codes of black and white. These squares hold a ton of storage and are scanned by mobile devices such as your phone or tablet.

What Can it Do?

Due to its ability to hold a ton of storage, these little squares accomplish several feats. QR codes can: track a product, identify an item, track time, be used for document management and marketing purposes. If you’ve ever wanted free stuff at your local convention, you’ve probably scanned a few QR codes. Social media sites like Snapchat are already using the codes, giving QR the opportunity to re-brand in a more positive light.

Use QR Codes to Get More Reviews

Not everyone creates QR codes or even knows about them. But, at ReviewInc, we have the ability to create and even print out QR codes for your business. We even have a business card creator that will create Vista Print ready images that includes your very own QR code.

Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.

Is Pokémon Go Hurting Your Social Media Marketing?

monster-eating-social-mediaThe Pokémon Go craze has taken over and after a month since its introduction, we wondered just how much of an effect it has on your business’s social media and reputation marketing. So we surveyed over 3,300 U.S. Consumers and came up with some insights that might surprise you.

Our survey presented respondents with choices of 6 representative and popular social media sites/apps. We then asked the respondents to answer a simple question “Which of These Did You Use Today?”  Not surprisingly, Facebook topped the list (see our previous posts and research study on Facebook Usage).

Which Did You Use Today

But we were astounded that Pokémon Go usage nearly matched Instagram and Snapchat. Additionally, it exceeded the usage of Twitter. But then we started to look at the age demographics of the responses which told us a very different story.

Which Did You Use Today - Facebook by Age

While the responses that included Facebook as a choice showed a broad usage of Facebook across all ages, there was a noticeable difference among the Millennials (ages 18 to 34). Digging further, we could see a very high usage of Pokémon among the Millennials that was not observed in Gen X-ers (ages 35-54) and Baby Boomers (ages 55+). Actually, we were honestly surprised with any Baby Boomers playing Pokémon… seriously?

Which Did You Use Today - Pokémon by Age

While it has been well established by now that Millennials prefer to use Instagram and Snapchat, we compared their usage of these apps with Pokémon Go.

Which Did You Use Today - Apps by Age

At this point, it was less surprising to see that Pokémon Go usage correlated highly with apps popular among Millennials.

We compared all these results to Yelp, a very popular review site with broad appeal to all age groups. It was interesting to see that Yelp’s sweet spot appeared to center among Gen X-ers, and even after adjusting for the margin of error, there was no particular correlation with Pokémon Go.

Which Did You Use Today - Yelp by AgeThis is welcome news for any business focused on Social Media and Reputation Marketing. In fact, Yelp recently blogged on how to Catch More Guests for Your Restaurant with Pokémon Go!  If you’re business is big on Yelp and Millennials you might want to pay attention to this great article.

What does this all mean to you if you are a business owner?  First, don’t fret too much about Pokémon Go’s impact on your business. It likely has very little impact. Second, if your business attracts many millennials, you might consider some kind of promotion associated with Pokémon. Finally, stay focused on providing the best service to all your customers because that is the ultimate way to get great reviews.

How ReviewInc Can Help

Pardon the gratuitous plug, but ReviewInc can help you engage your customers with social media. Most businesses find it difficult to engage every customer in a consistent process and follow up with social interactions. Utilizing the services of a feedback and review system, such as ReviewInc, is the best way to automate, measure and amplify customer feedback.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.