QR Codes Are Back! How to Use Them To Improve Your Online Reputation

QRCode ScannerSometimes, the best inventions come in the form of tiny little squares. After a long hiatus, and with some hiding in our favorite mobile apps, QR codes are back and in a big way. Here’s why:

QR Codes are about to go through a major rebirth thanks to Apple. Recently, Apple released iOS 11 that has a native QR code reader built into the Camera app. Apple’s iOS release joins Android’s 6.0 (“Marshmallow”) release to automatically recognize a QR code when the default camera app is pointed at any QR code.

The Sordid Past of QR Codes

While the codes remained extremely popular in Asian markets, things didn’t go so well in the West. In order to scan QR codes, consumers in places like the US had to download an app onto their mobile devices. Unfortunately, it was a hassle downloading the apps, and often times the available apps would break. This frustrated the American consumer, leading to the death of the QR code in the West.

What’s a QR Code?

Also known as a Quick Response Code, a QR code is a square containing tiny codes of black and white. These squares hold a ton of storage and are scanned by mobile devices such as your phone or tablet.

What Can it Do?

Due to its ability to hold a ton of storage, these little squares accomplish several feats. QR codes can: track a product, identify an item, track time, be used for document management and marketing purposes. If you’ve ever wanted free stuff at your local convention, you’ve probably scanned a few QR codes. Social media sites like Snapchat are already using the codes, giving QR the opportunity to re-brand in a more positive light.

Use QR Codes to Get More Reviews

Not everyone creates QR codes or even knows about them. But, at ReviewInc, we have the ability to create and even print out QR codes for your business. We even have a business card creator that will create Vista Print ready images that includes your very own QR code.

Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.

Incentivizing Your Server for Good Service?

Last week, one of our very own staff members here at ReviewInc noticed a couple very interesting things during a restaurant visit.

One, the restaurant was utilizing old iPhones as part of their server payment books.

PhonePaybook

Two, she noticed that at the bottom of her receipt, there was a little note asking customers to leave a review in an effort to help their server for that evening win a trip to Disneyland.

Receipt

Many restaurants have often struggled to find creative ways to ask their customers to leave them reviews, so we find it fascinating when we see creative ways that some come up with.

Using our service, you can better re-purpose old iPhones and other smartphones. Our service can also help you get exposure to reviews on more sites than just Yelp. We also offer much more such as social media, testimonials, QR Codes, Table cards, posters, “rate us” buttons and forms on your website.

Aside from asking via a note on the receipt or a mobile tablet onsite, what are some creative ways that you think restaurants can use to capture reviews from their customers?

Email us with your ideas at support@reviewinc.com and we’ll feature our favorite one right here on our blog. Winner will also receive a $75 Amazon Gift Card!

The fine print: Must be an existing ReviewInc client to participate. Last submission will be accepted on Friday, December 19 at 5 P.M. Pacific Time.

You’ve Just Been Yelped

Dimmi

You all are probably very familiar with the popular review site Yelp by now. The concept is fairly simple: you visit a business and you write a review about your experience. You can also add “tips” and photos if you’d like.

Yelp

But this experience is typically experienced only by the consumer, not the business owner. Well, what if it could go both ways?

Popular ride-sharing apps such as Lyft and Uber allow a two-way rating system: passengers leave ratings for their drivers, and drivers leave ratings for their passengers.

LyftUber

Wouldn’t that be great if all business owners could incorporate this into their business models? Well one restaurant reservation system based out of Sydney is certainly intent on trying.

Dimmi ResDiary, Australia’s version of OpenTable, gives participating restaurants the ability to track and rate customers’ dining ‘performance’. Everything from what they ordered, how much they tipped right down to any over-the-top requests they may have made while dining are all included in a diner’s profile. This gives any servers working that day the opportunity to appropriately prepare themselves for what kind of day they might have ahead of them.

The hope is that, “Diners will behave better, tip better, treat staff better. It will help improve the industry and may help the diner get that all important upgrade next time,” says Dimmi CEO, Stevan Premutico.

With access to this platform, each of the 2,500 member restaurants have the ability to inform the community at large about you. Little details such as if you prefer a window seat, whether you typically order appetizers or just go straight for the entrée, or even what you do for a living and whether you are attractive or not.

Google

Of course, this is nothing short of what any restaurant owner could potentially find out about you by performing a simple Google search.

At Eleven Madison Park, this is something that maître d’ Justin Roller does on a day-to-day basis, according to Grubstreet. Not only that, but, “I’m looking for chef’s whites and wine glasses,” he says, indicating that he’s especially on the lookout for undercover chefs and sommeliers.

ElevenMadisonPark

But having a diner profile on the site will likely at least eliminate the margin of error when searching for a particular diner, even if just by a little bit.

This is not unlike the story we posted a few weeks ago about a taxi driver leaving mean, if not downright cruel, reviews of his passengers to his Twiiter page.

So what do you think? Do you think you would be more inclined to behave better if you felt you were being ‘graded’ by your server? Or do you think you would be less inclined to a dine at a restaurant if you knew it was a participant in this program?

Online Reviews..in Reverse? Taxi Driver Leaves Scathing Reviews of His Own Passengers

We are all very familiar with the online review process. You visit a business. You either receive great or terrible customer service. Depending on how passionate you are about the level of customer service you received (or conversely, did not receive), you then perhaps choose to write an online review to share your experience with the general public.

But what about the business providing the service? Aren’t they entitled to write reviews too?

Taxi driver Richard Evans seems to think so. Last week, it was revealed that he posted less-than-favorable reviews about a handful of his passengers to his Twitter page. As of last week, he had 1,800 Twitter followers.

“No tip – tight a***,” one tweet read.

In yet another tweet, Evans compared one of his passengers to the cartoon character Shrek, due to his size and build.

They’re not all terrible, though.

One read, “50p tip, keep the change, nice guy.”

Some of the tweets even included photos.

The tweets and photos have all since been deleted.

When asked, Evans defended his actions insisting that it was ‘just a bit of fun’.

He said, “Yes I took pictures of four or five customers with my comments for friends to see. It was all just a joke.”

And added, “I apologise if anyone has been upset. I value all my customers and I want them to be happy.”