Woodbury University Business Research Study Results

We recently partnered with Woodbury University to conduct a study on online reviews and how they are viewed by both business owners and consumers. Click below to view the results:

Woodbury University Business Research Study Results

Key Takeaways:

– Out of 261 participants, 74.3% of respondents monitor customer satisfaction in some form.

– While 49% of respondents reported that they monitor reviews at least twice a month, over half responded that they do not monitor reviews at all.

– A whopping 79.5% of respondents said they expected revenue to increase at least 1% with a one point star improvement.

– If their overall business rating went from a 4.5 star to 3.5 star rating, 75.2% of respondents expected their revenue to decrease at least 1%.

– In consumer studies, reviews have the most impact on business selection. However, this survey demonstrates that reviews are not yet a top priority for business owners and executives.

– Expectations for increased revenue based on star rating improvement were consistent with the Harvard Business School Study.

Online Reviews Prove Most Influential in Remodeling and Furnishing Buying Decisions

ReviewInc recently surveyed 1,500 consumers on how they would make a selection when choosing to remodel or furnish their home. The results were staggering as demonstrated in the charts below:


Reviews on review sites were the most influential (35.4 %) in deciding on a company to remodel or furnish a home. It was surprising to see that more people used the traditional yellow pages than online advertising. However, this appears to be a generational choice. (see next chart)


Interesting that ALL age groups showed a high preference for selecting a remodeling or furnishing company based on online review sites. However, aged 55 and over showed a more than twice the younger generation a preference for use of the traditional yellow pages.

The study included consumers from across the United States ranging in age from 18 years old to 55+ years old of both males (629 respondents), females (544 respondents) and unspecified (353 respondents).

Each answer choice order was randomized for each respondent. Each respondent could only choose ONE of the responses, thus forcing them to choose the most influential answer. Because personal referrals were already known as one of the highest selection methods, we chose to exclude it from the questions, but respondents could specify “friends” or “people I know” and other such answers in the “Other” field.