SURVEY: Why DON’T People Write Reviews?

In a survey comprised of 1,160 respondents, 59.6% male and 40.4% female, it was found that what inhibited people from posting an online review was:

When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported ‘Unwanted Attention’ as a main deterrent for writing an online review, while people aged 18-24 reported ‘Hard to Write the Review Itself’ as a main deterrent.

This tumbles down logically since older people have a tendency to be more reserved.

It also makes sense because young people are seemingly always on the go, and cannot seem to be bothered by something as time-consuming as putting together a review. (After all, many of the people in this age group are likely in college and probably have ENOUGH things to write such as essays, reports, etc.)

What’s even more interesting, is that of the respondents who claimed it was ‘Hard to Write the Review Itself’, half of them had a reported income of $150,000 or more.

Could it be that this group of high-earners are busy with the very jobs that are earning them that amount of income, that they cannot be bothered to do something as tedious as composing a review?

The main takeaway for this survey is that many people cite unwanted attention and the difficulty of writing the review as two main reasons why they would not write a review online.

That being said, gently reminding your customers that they can in many cases use their initials instead of their full name on online review sites could help to alleviate these concerns.

ReviewInc automates and addresses all these concerns.  To learn more, give us a call at 1-877-9REVIEW or email us at support@reviewinc.com.  Take charge of your online reputation today!

What’s the Most Effective Source of Advertising? (Hint: It’s not your website)

In a ReviewInc survey conducted in late November of 2014, with 2,042 respondents comprised of 63% males and 37% females, it was shown that 36.4% most preferred to consult reviews on Google+, Yahoo, Yelp, etc. before making a business service purchase decision.  In the same survey conducted in 2013, 34.9% indicated that reviews were most important.

To conduct the survey, respondents were asked:

When choosing a service or professional (such as a doctor, mechanic, plumber, attorney, etc.) what is most important?

Survey respondents could only make ONE selection to indicate what was most important. With the choices placed in random order, these were the results:

Key Age Demographic Differences

55% of the 25-34 age group reported that Reviews on Google+, Yahoo, Yelp, etc. were the most valued resource to refer to when making purchase decisions. This compared to 41.90% of the 18-24 year-old set that chose Reviews on Google+, Yahoo, Yelp, etc.

This shows just how important online reviews are with the younger crowd. With technology ever-prevalent, young people have mostly been using devices such as smartphones and tablets to get most of their information. This is why it is crucial to pay attention to your online reputation.

Age groups that chose Reviews on Google+, Yahoo, Yelp, etc.In this survey, senior citizens (ages 65+) still preferred the Traditional Yellow Pages. 25.80% of those ages 65+ chose Traditional Yellow Pages.

This goes to show that even though the use of online reviews is gradually rising, the tried-and-true Yellow Pages Book still remain to be a constant among the older generations. So varying your marketing mix with your marketing efforts is also very important.

Age groups that chose Traditional Yellow Pages Groups

Population Density Differences

While we expected higher density populations to prefer Reviews on Google+, Yahoo, Yelp, etc. more than less dense populations, we were surprised at the preference levels of lower density populations.  Of the urban population, 41.10% preferred Reviews on Google+, Yahoo, Yelp, etc.  Not too far behind was that 30.20% of the rural population, which showed a preference to Reviews on Google+, Yahoo, Yelp. etc.

Cities are where many may not only work, but dwell. Often, people commute from suburban and even rural areas to work in the nearest city. So it makes sense that these individuals are consulting online reviews, likely from their work computers and mobile phones, when making purchasing decisions. But even though there are more people in the inner-cities, it is equally important to pay attention to your client-base in rural and suburban areas.

Population Density groups that chose Reviews on Google+, Yahoo, Yelp, etc.

Key Income Bracket Differences

The study revealed that higher earners had a tendency to consult online reviews when making a purchase decision. Of those earning $100K or more annually, 66.70% indicated that online reviews were most influential. This further underscores that reaching the segment with the most discretionary money requires excellent online reviews.

Key Conclusions

  • If you’re investing in your business website but are ignoring your online reputation, you are likely missing out on a huge opportunity
  • Online reviews still overall the most valued resource in purchase decisions, even above a company’s website
  • Online reviews prevalent for high earners (and even more so in urban settings)
  • Yellow Pages still among the top resources for people aged 65+ but have little influence over the younger population

Interested in a free consultation on how to improve your online reviews and overall reputation management? Give us a call at 1-877-9REVIEWS or email us at support@reviewinc.com today!

STUDY: 86% of Consumers Willing to Pay More for a Service Provider With Higher Ratings and Reviews

A recent survey comprised of 1,239 random adults in the United States was conducted to determine the influence of online reviews in the selection process of residential services, and here’s what was found:

– A heaping 86% stated they were willing to pay more for a service provider that had higher ratings and reviews.

– The amount of people claiming to find online reviews ‘extremely’ or ‘very’ valuable when evaluating residential service providers clocked in at 68%.

– Quality of service and cost topped the list of important details outlined in online reviews for respondents at 87% and 78%, respectively.

– As much as 56% of respondents reported using online resources to find their most recent residential service provider.

– Still, a large majority (74%) regularly consult Yelp in the selection process of a residential service provider.

 

Willingness to Pay More for Better Reviews

Willingness to Pay More for Providers with Positive Reviews

Contrary to the popular belief that many will pick the cheapest option, one of the most compelling findings of this survey was that the overwhelming majority (86%) reported being willing to pay more for a service provider that had more positive reviews.

“Consumers highly value their dollars spent, and are typically willing to pay a higher price for what they believe is a better service or product,” explains Chris Sullens, CEO of Marthon Data Systems.

 

High Level of Value Placed in Online Reviews

Value of Reviews in Evaluating Residential Service Provider

As many of us are well aware, there are several different ways to go about searching for a residential service provider. One of them being the trusty ol’ Yellow Pages.

But with the advent of the world wide web, it is becoming clearer than ever that online reviews are fairly prevalent in purchasing decisions, as evidenced by this study.

You’ll see that nearly half of respondents considered them ‘Very valuable’ and only 1% considered them ‘Not at all valuable’.

“Putting an emphasis on customer relationships can certainly help,” says Sullens. “If a business consistently provides high-quality services, competitive pricing and quote accuracy, positive word-of-mouth from satisfied customers will come easily.”

 

Yelp Still the Top Performer in Most Used Online Reviews Sites

Most Used Online Reviews Sites

Ah, Yelp. Can’t live with it, can’t live without it.

When the Google search results data from the study on plumbers in the top 30 U.S. cities was broken down, Yelp still dominated at 43%.

“People are often surprised to hear that, of the 67 million reviews on Yelp (as of Q3 2014), only 20 percent of the reviewed businesses on Yelp are restaurants, and 11 percent of the reviewed businesses are in the home and local services category,” says Morgan Remmers, manager of local business outreach at Yelp.

Overall, this study shows that online reviews continue to be a strong influence in purchasing decisions. A reputation management tool such as ReviewInc could certainly help to boost your awareness of how your online reputation is faring online. Contact us at 1-877-9REVIEWS to set up a demo.

This study was conducted by Software Advice.  For full report, please contact us at support@reviewinc.com.

JD Powers Automotive Survey Asks About Yelp and Google Reviews

As we all know, online reviews are quite important. But it looks like a prominent marketing research firm is taking notice.

Have you recently bought or leased a new car?  You probably received dozens of questionnaires about the dealer, the car or the service department.  In a recent survey from JD Powers, it appears that Yelp and Google reviews are of great interest.

JD Powers Survey Question

JD Powers Survey Question 2

While companies like these are only now starting to notice the importance of online reviews, it is something that we have been well aware of for quite some time now.

It is interesting that a traditional research company like JD Powers is evolving and adapting to newer methods by asking if people read reviews before selecting a dealership.

Another example of an older marketing method evolving to today’s strategies is the simple fact of various Yellow Pages companies having an online presence.

If these companies did not believe in the power of online reviews, or at least being open to other methods that may yield better results, then they would stick to their original business model.

We recognize the importance of staying on the cutting edge of web promotion tools, which is why that is something we do here at ReviewInc.

Just take a look at our “Why Reviews?” page and it will tell you everything you need to know.

Contact us at 1- 877- 9REVIEW for a demo today!

Woodbury University Business Research Study Results

We recently partnered with Woodbury University to conduct a study on online reviews and how they are viewed by both business owners and consumers. Click below to view the results:

Woodbury University Business Research Study Results

Key Takeaways:

– Out of 261 participants, 74.3% of respondents monitor customer satisfaction in some form.

– While 49% of respondents reported that they monitor reviews at least twice a month, over half responded that they do not monitor reviews at all.

– A whopping 79.5% of respondents said they expected revenue to increase at least 1% with a one point star improvement.

– If their overall business rating went from a 4.5 star to 3.5 star rating, 75.2% of respondents expected their revenue to decrease at least 1%.

– In consumer studies, reviews have the most impact on business selection. However, this survey demonstrates that reviews are not yet a top priority for business owners and executives.

– Expectations for increased revenue based on star rating improvement were consistent with the Harvard Business School Study.