Low-Tech Customer Feedback



A sign displayed at a local Albertsons soliciting feedback.

We recently got a grin from a sign displayed at a local Albertsons asking patrons to give their feedback.  It looked very low-tech; almost like an elementary school science fair poster.  Perhaps that was intentional, but hey, it did get our attention.  However, they did get one thing right; feedback from customers is invaluable.

Both small and large business owners alike recognize the value of collecting feedback from their customers.

Without this feedback, businesses would not be able to evolve into the best versions of themselves, a version that is not only fulfilling but exceeding their clients’ expectations.

That being said, there are a multitude of ways of collecting this feedback. Be it by simply asking them in person, asking them to fill out a piece of paper with a few questions, or now having the ability to ask them to go online to leave their feedback with you.

But it’s not enough to just gather their feedback for internal use. You must now also take into consideration the prevalence of online reviews sites such as Yelp and Google+.

Review sites like this now pose another obstacle: maintaining your online reputation.

Studies show that online reviews can have a significant impact on the amount of business comes through the door.

While some of the more tried and true fashions of collecting feedback (in person, paper, etc) have proven to be successful to an extent, these methods are limited in the scope of what they can do.

Take, for example, the paper approach. You have all these slips of paper with some solid feedback from customers, but how do you track the data? Do you then have to have a person manually input these into an Excel spreadsheet and manually generate charts to make sense of the data?

How about the current survey options? If you are already online and have the capability to collect feedback online, that’s great. However, that is only covering the feedback collection process; you still have to consider monitoring your online reputation on  review sites like Yelp and Google+.

So what is the solution?

ReviewInc provides both of these capabilities. You can privately collect feedback that you can use internally. And the private feedback you collect that happens to be positive, you can then encourage those same people to share their glowing reviews of your business to review sites such as Yelp and Google+. Additionally, you can monitor your reputation across several different review sites simultaneously without having to go through the hassle of visiting each review site individually.

Interested? Give us a call at 1-877-9REVIEWS for a demo today!

JD Powers Automotive Survey Asks About Yelp and Google Reviews

As we all know, online reviews are quite important. But it looks like a prominent marketing research firm is taking notice.

Have you recently bought or leased a new car?  You probably received dozens of questionnaires about the dealer, the car or the service department.  In a recent survey from JD Powers, it appears that Yelp and Google reviews are of great interest.

JD Powers Survey Question

JD Powers Survey Question 2

While companies like these are only now starting to notice the importance of online reviews, it is something that we have been well aware of for quite some time now.

It is interesting that a traditional research company like JD Powers is evolving and adapting to newer methods by asking if people read reviews before selecting a dealership.

Another example of an older marketing method evolving to today’s strategies is the simple fact of various Yellow Pages companies having an online presence.

If these companies did not believe in the power of online reviews, or at least being open to other methods that may yield better results, then they would stick to their original business model.

We recognize the importance of staying on the cutting edge of web promotion tools, which is why that is something we do here at ReviewInc.

Just take a look at our “Why Reviews?” page and it will tell you everything you need to know.

Contact us at 1- 877- 9REVIEW for a demo today!