The Most Trusted Review Site 2016

TrustedReviewSitesMEMEIn May of 2016, ReviewInc ran a survey of U.S. Consumers asking which review site they trusted the most. Each consumer was presented with 7 random review sites and they were asked to choose which of them they trusted most. The results were compared to a similar survey that ReviewInc ran in April of 2015 (a little over a year ago).  The results told an interesting story.

MostTrustedReviewSites2016

Google and the Better Business Bureau (BBB) remain in the top two slots, with the more interesting story being who moved from 2015 to 2016.

The top 2 movers in a negative direction, based on Net Change, are Zomato (formerly Urban Spoon) and Yelp. Zomato suffered greatly due to the name changing from Urban Spoon. The prior name had a level of consumer trust and goodwill that will take time to rebuild as Zomato. As for Yelp, since it now provides reviews for Yahoo, it is possible that Yahoo benefited more from this relationship.  Yelp and Yahoo switched ranking positions. However, Yelp suffered a larger noticeable negative change compared to Yahoo small positive change.

The top mover in a positive direction, based on Net Change, is the BBB. The BBB continues to have strong feedback mechanisms to encourage business owners to make things right, which creates a conversation of trust around the review process.  They also likely benefit from their legacy brand name.

In this year’s survey, we added Cars.com, DealerRater, InsiderPages, Vitals.com and HomeStars.  As such there is no comparable data for 2015.

Here are the full details:

Review Site 2016 2015 Net Change % Change 2016 Overall Rank 2015 Overall Rank
Google (Maps) 14.79% 15.79% -1.00% -6.33% 1 1
Better Business Bureau 11.86% 10.90% 0.96% 8.81% 2 2
Yahoo 9.28% 9.27% 0.01% 0.11% 3 4
Yelp 8.40% 9.84% -1.44% -14.63% 4 3
TripAdvisor 7.64% 7.90% -0.26% -3.29% 5 5
Angie’s List 6.76% 7.08% -0.32% -4.52% 6 6
Facebook 6.37% 7.08% -0.71% -10.03% 7 7
YellowPages (YP.com) 5.27% 5.07% 0.20% 3.94% 8 8
Bing 4.41% 4.35% 0.06% 1.38% 9 9
Local.com 3.40% 2.83% 0.57% 20.14% 10 11
Cars.com 3.06% N/A 11
Glassdoor 2.86% 2.79% 0.07% 2.51% 12 12
Foursquare 1.79% 1.65% 0.14% 8.48% 13 15
HealthGrades 1.58% 2.21% -0.63% -28.51% 14 13
CitySearch 1.52% 1.88% -0.36% -19.15% 15 14
Zomato (formerly UrbanSpoon) 1.24% 3.62% -2.38% -65.75% 16 10
DealerRater 1.19% N/A 17
SuperPages.com 1.16% 1.59% -0.43% -27.04% 18 16
InsiderPages 1.13% N/A 19
MerchantCircle 1.09% 0.83% 0.26% 31.33% 20 21
TrustLink 0.92% 1.11% -0.19% -17.12% 21 19
Vitals.com 0.87% N/A 22
MojoPages 0.77% 0.82% -0.05% -6.10% 23 22
YellowBot 0.70% 0.85% -0.15% -17.65% 24 20
RateMDs 0.68% 1.14% -0.46% -40.35% 25 18
ShowMeLocal 0.65% 1.43% -0.78% -54.55% 26 17
HomeStars 0.57% N/A 27

Most businesses find it difficult to engage every customer in a consistent process. Utilizing the services a feedback and review system, such as ReviewInc, is the best way to automate and measure feedback.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.

The Most Trusted Website for Business Reviews and Ratings

Meme - Trusted Review SitesLast month, ReviewInc surveyed 1939 U.S. consumers on which review site they trusted the most.  Each user was presented with 7 random review sites and asked which of those 7 they trusted the most.    Google+ Local topped the results at 47.3% (unweighted) as the most trusted website for reviews.  A surprise 2nd place finish was the Better Business Bureau.  This was mostly driven by the 45+ age groups which placed Google+ and BBB as their top choices.   The 18-44 age groups placed Yelp and Yahoo as their 2nd and 3rd most trusted website for reviews.

Most Trusted Review SiteWith thousands of review sites globally, this survey is only the tip of the iceberg.  There are many specialty review sites that focus on particular verticals or locales.  None the less, it is a very good indicator.  More importantly, search engine results must be weighed against the trust scores.  For instance, the BBB receives 28% of its traffic from search engines compared to Yahoo which receives only 5.5% of its traffic from search engines.  A closer examination of search results compared to rankings shows a wide discrepancy between trust scores, search traffic, and even bounce rate.  No doubt, all these factors would be considered by advertisers.

Review Site Survey Trust Score (unweighted) Alexa Global Rank Rank in United States Bounce Rate Daily Pageviews per Visitors Daily Time on Site Search Visits
Google+ 47.3% 1 1 20.20% 19.53 18:12 0.80%
Better Business Bureau 33.0% 1,538 540 52.50% 3.58 4:41 28.40%
Yahoo 31.2% 5 5 29.30% 7.43 7:50 5.50%
Yelp 28.9% 132 32 39.30% 4.13 4:07 26.90%
Facebook 22.3% 2 2 34.90% 11.63 17:37 3.70%
TripAdvisor 21.9% 194 70 42.80% 3.83 4:42 30.00%
Angie’s List 21.8% 2,276 519 46.20% 4.11 4:39 23.20%
Bing 17.0% 23 18 31.50% 5.38 4:43 2.10%
YellowPages (YP.com) 13.4% 930 250 53.80% 2.39 2:10 31.10%
UrbanSpoon 9.9% 1,752 645 48.40% 3.47 2:13 32.50%
Glassdoor 8.7% 460 147 35.30% 4.51 4:14 22.40%
Local.com 8.3% 3,183 1,524 54.10% 2.47 2:30 32.50%
CitySearch 7.3% 11,956 5,114 63.10% 2.56 1:50 20.90%
HealthGrades 7.2% 2,378 615 46.20% 2.68 2:47 36.40%
Foursquare 6.0% 947 997 53.00% 2.34 2:17 25.10%
SuperPages.com 5.1% 5,269 1,715 69.10% 2.17 1:49 28.10%
RateMDs 4.7% 21,720 9,016 55.80% 2.87 2:55 34.70%
ShowMeLocal 4.4% 12,499 21,098 43.20% 6 4:10 11.30%
TrustLink 3.8% 129,951 54,937 54.70% 2.7 2:20 25.70%
YellowBot 3.1% 15,939 14,458 54.00% 3.28 2:28 21.10%
MerchantCircle 2.9% 6,438 3,510 68.10% 2.68 1:56 33.30%
MojoPages 2.8% 39,461 14,827 19.10% 3.58 3:36 4.20%

To maximize their value, business owners are urged to make sure they are listed on as many review sites as possible.  Moreover, getting reviews from clients onto these sites will make those listings even more valuable.  The Google search engine prioritizes listings with a larger number of recent reviews over those with less reviews.

To find out more about how ReviewInc can help your business, call us at 877-9REVIEW or leave us a note here and we’ll contact you.