Review Site Series: Category-Specific vs. Multi-Category Review Sites

For this edition of our Review Site Series, we wanted to focus on category specific vs. multi-category review sites. Many review sites only focus on one category such as Cars.com, but there are a variety of others that support multiple categories, such as Yelp.

We are split on this topic. On the one hand, focusing on one specific category allows a review site to zero in on their niche market. On the other hand, it drastically narrows down the potential number of businesses supported.

If a review site is able to focus in on just one market, it allows them the opportunity to really perfect it. But it is not without its flaws. For example, what if a review site was dedicated to wine & spirits merchants, how would they determine whether to include a business like Wal-Mart which sells wine & spirits, but also a plethora of other things?

Supporting a listing of several different categories widens the horizon for any given review site, and also gives small to large businesses more opportunities for exposure, and in turn, hopefully sales.

It also gives consumers who are avid about writing reviews a central location to write reviews on all their favorite (or not-so-favorite) businesses without having to jump from one review site to the next.

What are your thoughts? Do you prefer category-specific or multi-category review sites? If you were/are a business owner, do you think you would have that same opinion? Let us know in the comments below!