New Marketing Methods Your Business Must Know

reputation management software
3 min read

If You Target Millennials – You Must Know About Social Media Influencer Marketing

Social Media Influencer Marketing has taken the internet by storm. More and more people are going to social media than ever before – especially Millennials. There are “followers” and people who are “followed” i.e. “Influencers”. Social Media Influencer Marketing is the practice of building relationships (sponsorship deals, brand deals) with key social media influencers that have a following of your target demographic.

Why Influencers are Effective

Social Media Influencers can reach a following that your brand sometimes cannot – therefore, utilizing them to build trust in your brand and engage their followers to drive traffic to your business is a key strategy some of the tops brands are using. Adidas, H&M, and Sprint are a top few companies that have used Social Media Influencers to boost their brand awareness and drive sales – some with even a 16X return.

Tips to Help You Connect with the Best Social Media Influencers

Even though less than 40% of marketers hold social media influencer marketing as a back-burner method, influencers are gaining momentum and it will only rise. More brands are dedicating a budget towards social media influencer marketing because it doesn’t require spending millions on a major ad that is only 29 seconds long.

Your business can get more brand awareness by using influencers that have a major following (100k+) The key to knowing what to look for and which influencer to go with can be intimidating. Where do you begin? What do you look for? Here are some of the best ways to determine if a social media influencer would be a good fit for your company brand.

  1. Research to see which demographics you are targeting. Depending on the target market, research which influencers are specific to your target market.
  2. Look at the number of followers and how many “likes” they have for each of their posts. If it is a steady number of “likes” across the board, with comments from followers, they are likely to be a good candidate for a brand sponsorship or brand deal.
  3. Connect with the influencer and ask for a media kit that outlines their stats. If they don’t have one already, most likely they would not be a good fit. Influencers that are serious about social media influencer marketing will know to have a media kit available.

Research Your Candidates

If this seems like a lot of work, it is!! You can spend hours upon hours, researching, contacting, communicating, etc. and your brand has not yet grown. There are many benefits to utilizing influencer marketing due to the fact that more Millennials don’t watch TV, read print magazines, and wouldn’t know what channel to turn to on a radio station (terrestrial).

Influencers have built a connection with their followers and because they know and trust the influencer. Their opinions and reviews on your product or service will be held in higher regard than seeing a billboard on the side of a bus. In many circumstances, influencers do exactly what their name suggest, they “influence” their followers, i.e. your consumers.

Test out a campaign and see how it does. If your business is locally based, it may be beneficial to target an influencer that is specific to your area. Work with the influencer, s/k/a “content creators” and come up with a plan that will feature your brand via photos, stories, live videos, swipe-up promotionals and live links.

Know What To Expect

Of course there are risks associated with any celebrity-based endorsement. Your brand could get caught into a whirlwind should a scandal arise with the influencer. After all, they are human. Since Ad blockers do not apply to social media influencers, there is an upside, just be sure to follow the rules.

There are regulations that are enforced by the FTC and FCC for proper disclosures during a social media campaign with an influencer. Do not cut corners. With the right campaign and influencer, your brand can take off and generate more sales. Be sure to take consideration the quality of followers instead of being impressed with the number of followers. Know where your online business reputation stands so that you see a clear line for growth.

Call now for a FREE Analysis of your Business Reputation and consult with one of our specialists that can assist you in getting more reviews and increasing your sales.

NEW Survey Results – A Bias That Benefits Your Business

1 ½ min read

When looking at online reviews, we see how customers’ experiences have been with a particular company. We look at the number of reviews, the star rating and will even take the time out to read reviews – especially the negative ones so that we can see what’s the worst that could happen to us. Based on what we see, most times, our purchase decision is made, but how do we as consumers “perceive” what we see?A recent survey here at ReviewInc asked over 2500 respondents this question:

Looking at business ratings and reviews on top review sites like Yelp, Facebook and Google Maps, is what you see more negative or more positive than what is reality?

Respondents were given a scale from 1-7; 1 – reviews and ratings being more negative than reality, and 7 – reviews and ratings being more positive than reality. Overwhelmingly, 37.4% of US consumers believed that reviews and ratings on top review sites are neither positive or negative than reality.

A Bias That Benefits You

What this means is that US consumers believe what they see online in terms of reviews. This is good news for your business because this bias actually benefits you as a business owner. What you see is what you get.

Here are 3 tips that can help you with your customers:

  1. Focus on providing the best customer service you can. Put yourself in the shoes of your consumer and implement random testing on your customer service. Nothing is worse than being in the dark about how your customers are actually being treated.
  2. Ask for feedback so that you can improve on areas you’re weak in. A simple question of How can we improve on the service you received today is a great start.
  3. Reward your customers – especially the loyal ones. Who doesn’t like to be rewarded with something cool? A loyalty reward system will keep your customers coming in the door for life. By creating opportunities for your customers to speak about your business, you are initiating one of the best marketing methods known to business – Word of Mouth.

Make Your Life Easier

A simple rule to follow is, be good to your customers and they’ll be good to you. There are many more ways that you could boost your business reputation and increase your customer satisfaction. A manual approach towards campaign marketing and generating more reviews can take valuable time or you could automate the process with the best online review management software system on the market and help your business online reputation.

 

Call now for a FREE Business Reputation Report and to see a Demo of the product that can build more credibility in your business with ReviewInc https://reviewinc.com

Most Trusted Star Rating for your Business

Online Reputation Management3 MIN READ

As children, most of us were trained to think that aspiring to be perfect – especially in sports or academics is what you were supposed to do. Getting straight A’s or the blue ribbon in the science fair was celebrated and still is. Even looking at the Olympics as an example, a perfect score gets you a medal in most cases. Winning is the key. In the world of your online reputation, perfect is not always a good thing – but that is gender bias.

Best Review Management SoftwareYour Online Reputation

According to one of our prior studies, 88% of US consumers will read reviews and look at a business’s star rating before making a purchase decision–which is why your online business reputation is so important to monitor and maintain. Customers are looking to connect the quality of the business through reviews. They want to mitigate their risk in their purchase decision and see sentiment and content about your company. This important fact poses the question – what does your online reputation need to look like to get more business?

What Looks Best?

A recent survey conducted by our survey gurus here at ReviewInc found something very interesting when it comes to a business’s star rating and what is most trusted. Out of 3,417 US consumers of all ages, the respondents were asked: Which Rating Do You Trust Most? These graphics were presented to the survey respondents and this is what we found.

Reputation Management Trusted Ratings

29.7% of US consumers trusted a 4.7-star rating versus a perfect 5.0-star rating. The perfect is not always perfect statement applies. Customers are more discerning about reviews and if it looks too good to be true, the assumption is it usually is.

Gender Bias on “Perfect”

It’s interesting to note that when looking at gender in this survey, women tended to go with a perfect 5.0-star rating 30.1% of the time, while men chose a 4.7-star rating 29.6% of the time. Maybe women are more easily influenced by perfect than men are?

IOnline Review Management softwaren this digital age, with information traveling at light speeds, it’s impossible to ignore your online reputation. So, what does it need to look like? Customers want to see that your business is “real” by how you treat your customers. Positive reviews show just that. Negative reviews, on the other hand, show how you handle problems with customers. Address every review so that your customers see that you care about their experience and are eager to solve their problems. A solid star rating will increase with your proactive approach to all reviews.

Needle in a Haystackbest online reviews management system

Good customer service is not necessarily easy. You could hire an army of customer service specialists that can respond to each and every problem on multiple platforms, but with over 600 review sites, you run the risk of not catching every problem and it takes too much time–almost like a haystack. What are your chances of finding that needle? Or you could automate the process with the industry’s best review management software system and increase your probability of catching every needle that may poke a hole in your online business reputation.

 

Contact us for a FREE Online Business Reputation Report and to see a demo of ReviewInc.

Is Facebook Influencing Oath Inc’s Privacy Terms

Reactions from Facebook’s congressional hearings have ranged from bemused to downright terrified. Yet while the hearings were going on, other companies were in the process of changing their own privacy terms.  From Yahoo to AOL, new privacy terms further detail how the company collects data from its users.

A New Eye On Privacy

Privacy policies are nothing new, nor are the elements that make some of those policies seem less than ideal for the consumer. It’s only now the virtual world is taking a closer look thanks to the trials and tribulations of Facebook. And it’s not just their stock that’s gone down in the public eye; everyone is wondering just how much of their information is out there, and what other companies the general public should be keeping an eye on.

Oath Inc.

One of the companies now in the spotlight is Oath Inc., a subsidiary of Verizon. Verizon is already a well-known company. But in 2017, Verizon placed AOL and the newly acquired Yahoo! under the Oath umbrella. This means that HuffPost, MapQuest, and Tech Crunch (subsidiaries of AOL) as well as Flickr, Tumblr, and Yahoo! Mail (subsidiaries of Yahoo!) could be affected.
 

What the New Policies State

Oath’s new privacy terms  focus on a few key points.  Oath states they make “educated guesses about your interests based on your activity on Oath’s brands, websites, apps, products, services or technologies.”
 
These automated systems pull in the information you’re looking up or the places you’re engaging with including “sent,” “received,” and “stored, including communications content from [Oath-related brands]” synced with your account. These places include but are not limited to:
  • Mail
  • instant messages
  • SMS messages
  • “information financial institutions are allowed to send over email”
  • “all photos and other content uploaded to your account.”

All of this is done in the name of advertisement targeting.

What It Means

If you’ve ever looked up baby shower gifts then suddenly been bombarded by everything from strollers to breast pumps, you have an innate understanding of targeted advertising. Oath’s automated systems create an environment where even if that surprise baby shower was a secret, it’s certainly not a secret when it comes to advertising.

 
That being said, there are a few caveats to how Oath uses your data. For one, Oath insists messages are only shared with people you want. But, as it states in their privacy terms, Oath may “anonymously or pseudonymously share specific objects from a message with a 3rd party.” And yes, if you have Yahoo Mail, the company “respects your choice to opt out of interest-based ads.”

Fear Not The Zuck

While congress and the media  fanatically “expose” Facebook (which DOES NOT SHARE IT’S CUSTOMER DATA WITH 3RD PARTIES) it seems that Oath is taking advantage of a little misdirection.  Then again, these emails services are FREE.  Don’t like it?  Don’t use free email services.

Keep Up To Date

If there’s one thing that never changes, it’s just how much things change over time. With a greater focus on privacy issues, chances are likely that we will see a shift in privacy terms and the politics that guide them.
 
At ReviewInc, we value your privacy. That is why ReviewInc is independently certified by HIPAAMart to be HIPAA compliant. ReviewInc also maintains a strict privacy policy. If ever there’s a concern about privacy or how this can effect reputation management, look no further than a ReviewInc expert.

Want more information? Interested in a free consultation with an expert? Click below!

Best Advertising Channel 2018

In the last five years, ReviewInc conducted several studies of over 15,000 U.S. Consumers asking what they seek out most before selecting a business, service or product. Now, with five years of data, the answer is clear: Review Sites are the most critical to the purchase decision.

The study asked consumers to provide only one answer to the following simple question:
When choosing a service or professional (such as a doctor, mechanic, plumber, attorney, etc.) what is most important?

Each respondent was provided with a multiple choice list from which they could only choose one answer. While multiple answers could have been allowed, ReviewInc wanted a more discerning answer so that it could pinpoint what was most influential to the consumer.  This method has been applied to all the surveys form 2013 through 2018.

The Five Year Trend

In this year’s result, Review Sites again topped the list for the most influential component. This is followed by a company’s website (as in previous years). What was more interesting was the year over year trend. The importance of review sites continued to increase by a factor of over 19% from 2014. The company website‘s influence remained steady within the margin of error which could account for the very slight decline. The influence of the traditional yellow pages continued declined, albeit slower than anticipated. Online advertising also appears to have remained stable compared to last year.  The “Other” category gained the most presumably from the use of personal interactions on social media such as Facebook, Instagram and Snapchat.

Females Versus Males

In the last 3 years, females outpaced males in choosing review sites as their most influential source. This is beneficial for businesses engaged in reputation management as global spending by women is estimated to be a whopping $18 Trillion in 20181.  Considering that females tend to spend more than males, businesses should pay closer attention to their reviews. More specifically, Baby Boomer women are undermarketed2 but spend the most time choosing to look at review sites, an undeveloped “gold mine” for businesses maintaining their reputation online.

The Generation Gap

Some age groups displayed a significant increase in preference for Review Sites while other age groups decreased. Of particular interest was the more affluent generations (ages 45 and up) showed a significant increase in the choice of Review Sites.  

The younger age groups exhibit a decline due to a variety of factors that created a different economic environment for a generation fairly recent to adulthood. While the younger portion of the millennial generation is still paying for education, the older part of the generation is still in debt; while spending increases with things like homes and starting family, the baby boom of 1987 placed the crux of Millennials in or just leaving university during the Great Recession (between 2008-2009).

What’s more is the amount and use of income has changed. According to Morgan Stanley3, from 2005 to 2012, the average amount of student debt has near doubled from over $13,000 to over $24,000, leaving the majority of a generation in debt. Previous generations had more disposable income, spending far more on dining and entertainment. Millennials and some of Generation X is still fighting their way through debt; according to Mother Jones6, Millennials spent only 81% of their income, a 10% decrease from the Reagan era.

As the younger generations are in fact more cautious about their spending, and may  turn to social media and friends more than the review sites themselves. Long gone is the need for linear marketing techniques. What newer generations want is a conversation, and review sites built by Generation X and Millennials alike have to find a way to meet this new need for engagement. This is especially the case as the Millennial generation reaches their peak consumption years.  This underscores the importance of Responding to Reviews on popular sites such as Google Maps and Facebook.

The Older Generations

While Millennials and Gen-Xers are in their peak consumption years, According to AARP’s Venture Capital Review4, Baby Boomers (ages 53 and over) by far spend the most across all product categories, and their spending will only increase over the next 20 years due to retirement, health care, and their high discretionary income.

This is reflected in the age groups that choose reviews on review sites like Google Facebook, and Yelp. In great contrast to 2017, 2018 is illustrating that those over the age of 45 are more likely to use review sites than those under the age of 44. As 70 % of the disposable income5 is controlled by Baby Boomers and the older generations are choosing to spend their time on review sites, reputation management becomes an even more integral part of maintaining businesses both on and offline.

Decline of Yellow Pages

Speaking of the traditional yellow pages, we can readily observe the difference between this year’s survey results and those of 2014. Interest and preference in using the traditional yellow pages are down by around 40% from only three years ago. The decline is most apparent, again, in the older generations.   Our only surprise here is that it is taking longer for the traditional paper-based Yellow Pages to decline in usage.

What’s the Takeaway?

  • The importance and influence of Online Reviews is critical to your business (much more than your website)
  • If you’re neglecting the investment in your online reputation, you could be missing out on big revenue growth opportunities.
  • Make sure your reputation management solution integrates and leverages social media.
  • Make sure to respond to reviews and create a “conversation” especially if you serve those under the age of 35.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Give us a call at 877-973-8439 or email us at info@reviewinc.com to schedule a free, no-obligation consultation.

 

References

  1. Source: Forbes “Want A Piece Of The 18 Trillion Dollar Female Economy? Start With Gender Bias”
  2. Source: American Marketing Association “Baby Boomer Women Remain Invisible to Marketers”
  3. Source: Morgan Stanley “Generations Change How Spending is Trending”
  4. Source: AARP Venture Capital Review Issue 29
  5. Source: Nielson: Introducing Boomers, Marketing’s Most Valuable Generation
  6. Source: Mother Jones “What Do Millennials Spend All Their Money On?”