Make it a habit to tell people thank you. To express your appreciation, sincerely and without the expectation of anything in return. Truly appreciate those around you, and you’ll soon find many others around you. Truly appreciate life, and you’ll find that you have more of it.
- Ralph Marston
Honoring the Victims and Families of 9/11 was last modified: September 11th, 2017 by admin
Where to Find Facebook’s Regulations
Facebook’s Community Standards page is a catch-all for everyone who uses the site. They keep things pretty simple. Don’t sell or trade drugs. Encourage respectful behavior. And respect the intellectual, individual, and property rights. While it’s laid out plainly, the Community Standards page does not go deep into detail.
As a business owner or social media guru, what you want is the Terms of Service page. Keep this link in your back pocket. After all, you do not want to be searching for it through roundabouts on the Facebook pages when you need it most.
The Golden Rule Applies
Now that you know your own rights, you’re probably wondering how this can help you as a business owner. Your best bet is looking at the Terms of Service page. The first thing you should take a look at is section 3, labeled “Safety.” Here, it shows you cannot do anything illicit, but neither can anyone else. A person cannot intimidate, harass, or bullying a business. Inversely, a business engaging in this behavior spells disaster for a business’s Facebook page.
The Warning Label to be Aware of
After you read through the Terms of Service page, you may be a bit nervous about one thing in particular. Here it is in legalese:
“[…] you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless you’re content has been shared with others, and they have not deleted it.”
You may own what you post on your pages, but Facebook has the right to do anything they please with your posts. As far as adhesion contracts go, this may be scary when it comes to intellectual property. Even so, Facebook protects its users when others use your logo or brand name without your permission.
The part that makes this interesting is how you can use other people’s information. If this applies to you as a business owner, what about original posts by your customers such as reviews?
What This Means for Your Reviews
Sometimes understanding Facebook’s rules is difficult as a business owner. This is especially the case with their terms of service and their online reviews. But, once you have that knowledge under your belt, you’ll be able to navigate Facebook even better. What’s more is your business is more likely to succeed in the world of social media.
This article is just our interpretation of Facebook’s terms and should not be relied upon as official legal interpretation. It’s a good idea to consult an attorney for clarification and how these terms apply specifically to your business and its needs.
If you have any more questions about Facebook, improving your online reviews, or reputation management, we offer free consultations. Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at firstname.lastname@example.org to schedule a free, no-obligation consultation.
Knowing Facebook’s Rules Can Improve Your Business was last modified: August 17th, 2017 by admin
President Trump is well known for using social media during and after his campaign. The banter on social media certainly hit a peak right up to the election. But something has changed. Most Facebook users have noticed a significant increase in strong opinions posted on facebook by friends and media outlets. How much has this impacted usage on Facebook? ReviewInc conducted two surveys in late January 2017 and the results were shocking.
The survey of 2,002 U.S. Consumers asked them about their use Post-Election Facebook usage. The survey showed that more users use Facebook less than those that used it more including 5.7% that stopped using Facebook altogether.
In contrast, ReviewInc conducted a survey about Facebook usage and asked users to quantify the amount of time they actually use Facebook daily. Based on ReviewInc’s 2016 survey, a significant increase was observed in 2016 over 2015. At that time, ReviewInc declared Facebook the new King of Review Sites (see Facebook Usage 2016 article for more details), but the 2017 results paint a very different picture. Consistent with the post-election usage survey, usage was also down. The trend did not continue from 2016.Why the decline? Perhaps users are fed up with offensive news stories or postings by their friends. But, Facebook’s other properties including Instagram and WhatsApp (not to mention International Facebook Users), could still help Facebook’s overall social media volume. It is likely that this is just a bump in the road for Facebook. Eventually, users will likely flock back to the social network powerhouse when new issues arise and especially with all the new features Facebook plans to develop.
And now for our gratuitous but necessary plug:
Most businesses find it difficult to engage every customer in a consistent process. Utilizing a feedback and review management system, such as ReviewInc, is the best way to automate and measure feedback.
Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at email@example.com to schedule a free, no-obligation consultation.
Facebook Usage Hit By Post-Election Blues was last modified: February 1st, 2017 by admin
Over the last four years, ReviewInc conducted several studies of over 10,000 U.S. Consumers asking what they seek out most before selecting a business, service or product. Now, with four years of data, a trend is clearly emerging and once again Review Sites are increasingly more critical to the purchase decision at the expense of some many other traditional medium.
The study asked consumers to provide only one answer to the following simple question: When choosing a service or professional (such as a doctor, mechanic, plumber, attorney, etc.) what is most important?
Each respondent was provided with a multiple choice list from which they could only choose one answer. While multiple answers could have been allowed, ReviewInc wanted a more discerning answer so that it could pinpoint what was most influential to the consumer.
In this year’s result, Review Sites again topped the list for the most influential component followed by a Company’s website (as in previous years). What was more interesting was the year over year trend. The importance of Review Sites continued to increase by a factor of over 19% from 2014. The Company website‘s influence remained steady and within the margin of error which could account for the very slight decline. More importantly, the influence of the traditional yellow pages continued declined. It appears that much of that drop was picked up by the influence of Reviews. Online advertising also appears to have remained stable compared to last year. Most notably, were the differences in gender and age groups.In previous studies, females outpaced males in the Reviews choice. However, this year, the men have caught up. Females seemed to have made the leap forward last year (2015 study) while males seemed to have made the leap forward this year.Nearly all age groups displayed a significant increase in preference for Review Sites. Of particular interest was the senior citizen generation showed a significant increase in the choice of Review Sites – proving adoption of the digital medium while abandoning the “tried and true” traditional yellow pages.
Speaking of the traditional yellow pages, we can readily observe the difference between this year’s survey results and those of 2014. Interest and preference in using the traditional yellow pages are down by around 40% from only three years ago. The decline is most apparent, again, in the older generations.
So what does this all mean?
It’s Still All About the Reviews
The importance and influence of Online Reviews is growing, and it’s critical to your business (much more than your website)
If you’re investing in your business website but are ignoring your online business reputation, you are likely missing out on a huge opportunity
The traditional paper-based Yellow Pages is a fast declining resource for people middle-aged generations (which tend to be the more affluent groups)
Despite the importance of digital advertising, the influence of Reviews continues to dominate and this isn’t likely to change.
Interested in a free consultation on how to improve your online reviews and overall reputation management? Give us a call at 877-973-8439 or email us at firstname.lastname@example.org to schedule a free, no-obligation consultation.
Most Effective Advertising in 2017 was last modified: January 27th, 2017 by admin
A new study, conducted by ReviewInc in November 2016, tested unaided brand awareness of websites associated with business reviews. In the past studies, ReviewInc has conducted research on top review site brands using the latter method. There was a significant difference between the aided and unaided studies.
The value of a brand is predicated mostly on awareness. That is, how many people think of your brand name or look for it. For example, when you think of an automobile maker, you’d probably come up with something like Toyota, Ford or Honda. However, measuring awareness of brands can be tricky. Some brands have a reputation or a strong association with a particular thought. And to measure that association, you can start with the “thought” and see what brand is recognized, or you can start with prompting the brand and see what “thought” is recognized.
The study of 2,001 U.S. Consumers asked the following open-ended question: On which website do you check reviews and ratings about a business (such as restaurant, plumber, doctor, lawyer, mechanic etc.)?
The responses were analyzed and identified both Google and Yelp as top review sites when unaided.
In contrast, a study conducted earlier in 2016 tested the association of trust with various review sites. Several sites scored much lower results in the unaided awareness. Most notably, the Better Business Bureau, Yahoo, TripAdvisor, Facebook and YellowPages received much lower unaided brand recognition associated with review sites. One surprise was Angie’s List whose unaided awareness outperformed all sites except Google and Yelp.
Google and Yelp showed a significant difference in unaided awareness between genders. Females identified Yelp 26% more than males whereas males identified Google 20% more than females. (There was no significant difference in gender preference for other review sites).
The age group differences where mostly insignificant, however Angie’s List appears to be resonating more with ages 55 and over. This likely explains the higher overall brand awareness of Angie’s List.
Google and Yelp provide reviews for multiple categories of businesses, but sites like Angie’s List are very specific to home services and contractors. Sites specific to automotive services would likely score higher if the question posed was more specific to automotive dealerships are car buying. Further studies are merited and ReviewInc will continue its commitment to educate business owners on the power and importance of reviews.
It is recommended that businesses build their online reputations on multiple review sites. A broad review site coverage strategy will help enhance search results. It will also help provide a more balanced reputation especially if you have many reviews of multiple review sites.
For more information on how ReviewInc can help you measure and increase your online reviews, please call ReviewInc at 877-973-8439, leave us your contact information or email ReviewInc at email@example.com to schedule a free, no-obligation consultation.
Top Review Sites Brand Awareness: Unaided vs Aided was last modified: November 30th, 2016 by admin