Why Customer Feedback on this Review Site is So Critical

Facebook-DAU---Facebook-Slides

It’s no secret that Facebook’s user base is growing with over 1.5 Billion Monthly users. It’s also no secret that Facebook’s Daily Active Users (DAUs), representing 66% of their monthly active users has been growing steadily.  But there is a much bigger story here that Facebook isn’t telling you.

Obviously, the more active your users are, the more opportunity you have to sell advertising. And that’s how Facebook makes money.  But comparing daily to monthly usage hides the reality of Facebook’s success.  In June of 2016, ReviewInc conducted a study of over 2,500 U.S. Consumers asking them about the amount of time they spend on Facebook each day.

Facebook Usage 2016

Nearly 46% of Facebook users spend more than 15 minutes a day on Facebook, but the real interesting data was comparing how that has changed from one year ago.  In February 2015, ReviewInc ran the same survey and now we can see what a difference a year makes.

Facebook Usage 2015 vs 2016

The amount of time spent on Facebook by users each day has increased significantly. Last year, 41% indicated they spent more than 15 minutes on Facebook each day and that time increased by more than 10% to this year’s level of usage.

 

Facebook Usage Change 2015 vs 2016The number of non-Facebook users also decreased meaning that more people are signing up to Facebook and using it more frequently.

Facebook Best Practices for Businesses

What does this all mean to you if you are a business owner?  First, you really should have a Business Facebook page for your business.  Second, make sure you have customer testimonials and/or Facebook reviews on your Business Facebook page.  Also, use your Facebook page to promote reviews on other sites such as Yelp and Google.

How ReviewInc Can Help

Pardon the gratuitous plug, but ReviewInc can help automate these best practices and much more. Most businesses find it difficult to engage every customer in a consistent process and follow up with social interactions. Utilizing the services of a feedback and review system, such as ReviewInc, is the best way to automate, measure and amplify customer feedback.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.

The New King of Review Sites?

King-Of-Review-Sites

A new review site is quickly emerging and giving business owners another avenue for online exposure. Google and Yelp have lead the field of online business review sites, but a new study by ReviewInc reveals consumers’ usage of top review sites and neither Google and Yelp made the top spot.

In June of 2016, nearly 2,300 U.S. consumers were asked “Where have you read or browsed business reviews?”  The same study was conducted by ReviewInc in 2015 whose results were compared with the 2016 study.

Facebook has emerged as the top review site!  Say what?  Yes, quietly Facebook has risen in the ranks to be recognized by consumers as a place to obtain business reviews. In the study, consumers were allowed to select multiple review sites. Facebook was selected most often at rate of 34.6%. Yelp was a very close (perhaps even statistically tied) at 32.9% followed closely by Google. Yahoo and Yellow Pages (YP.com) maintained their positions but Yellow Pages declined a little in usage. (This year’s survey added the Better Business Bureau (BBB) while CitySearch dropped off the survey).

Review Site Usage 2015-2016

The rate of change between 2015 and 2016 was most noticeable. Facebook gained 25.8% in usage and Yelp gained a whopping 38.2%!  Google’s usage dropped off by 16.3%.

Review Site Usage Change 2015-2016

So what’s at the root of Facebook’s rise?  Well, it’s not only an increase in Facebook’s average daily usage. At each quarter, Facebook reports both Average Monthly Users  (MAUs) and Average Daily Users (DAUs). Facebook also reports the ratio of DAUs and MAUs as an indicator of usage. After all, there is a big difference between someone who browses Facebook once per month vs. once per day. The ratio has risen steadily from 63% two years ago, to 66% last quarter. But, Facebook knows far more about usage than it lets on.

Facebook-DAU---Facebook-Slides

 

Watch for our next post that analyzes Facebook’s daily usage.

And now for our gratuitous but necessary plug:

Most businesses find it difficult to engage every customer in a consistent process. Utilizing a feedback and review management system, such as ReviewInc, is the best way to automate and measure feedback.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.

The Most Trusted Review Site 2016

TrustedReviewSitesMEMEIn May of 2016, ReviewInc ran a survey of U.S. Consumers asking which review site they trusted the most. Each consumer was presented with 7 random review sites and they were asked to choose which of them they trusted most. The results were compared to a similar survey that ReviewInc ran in April of 2015 (a little over a year ago).  The results told an interesting story.

MostTrustedReviewSites2016

Google and the Better Business Bureau (BBB) remain in the top two slots, with the more interesting story being who moved from 2015 to 2016.

The top 2 movers in a negative direction, based on Net Change, are Zomato (formerly Urban Spoon) and Yelp. Zomato suffered greatly due to the name changing from Urban Spoon. The prior name had a level of consumer trust and goodwill that will take time to rebuild as Zomato. As for Yelp, since it now provides reviews for Yahoo, it is possible that Yahoo benefited more from this relationship.  Yelp and Yahoo switched ranking positions. However, Yelp suffered a larger noticeable negative change compared to Yahoo small positive change.

The top mover in a positive direction, based on Net Change, is the BBB. The BBB continues to have strong feedback mechanisms to encourage business owners to make things right, which creates a conversation of trust around the review process.  They also likely benefit from their legacy brand name.

In this year’s survey, we added Cars.com, DealerRater, InsiderPages, Vitals.com and HomeStars.  As such there is no comparable data for 2015.

Here are the full details:

Review Site 2016 2015 Net Change % Change 2016 Overall Rank 2015 Overall Rank
Google (Maps) 14.79% 15.79% -1.00% -6.33% 1 1
Better Business Bureau 11.86% 10.90% 0.96% 8.81% 2 2
Yahoo 9.28% 9.27% 0.01% 0.11% 3 4
Yelp 8.40% 9.84% -1.44% -14.63% 4 3
TripAdvisor 7.64% 7.90% -0.26% -3.29% 5 5
Angie’s List 6.76% 7.08% -0.32% -4.52% 6 6
Facebook 6.37% 7.08% -0.71% -10.03% 7 7
YellowPages (YP.com) 5.27% 5.07% 0.20% 3.94% 8 8
Bing 4.41% 4.35% 0.06% 1.38% 9 9
Local.com 3.40% 2.83% 0.57% 20.14% 10 11
Cars.com 3.06% N/A 11
Glassdoor 2.86% 2.79% 0.07% 2.51% 12 12
Foursquare 1.79% 1.65% 0.14% 8.48% 13 15
HealthGrades 1.58% 2.21% -0.63% -28.51% 14 13
CitySearch 1.52% 1.88% -0.36% -19.15% 15 14
Zomato (formerly UrbanSpoon) 1.24% 3.62% -2.38% -65.75% 16 10
DealerRater 1.19% N/A 17
SuperPages.com 1.16% 1.59% -0.43% -27.04% 18 16
InsiderPages 1.13% N/A 19
MerchantCircle 1.09% 0.83% 0.26% 31.33% 20 21
TrustLink 0.92% 1.11% -0.19% -17.12% 21 19
Vitals.com 0.87% N/A 22
MojoPages 0.77% 0.82% -0.05% -6.10% 23 22
YellowBot 0.70% 0.85% -0.15% -17.65% 24 20
RateMDs 0.68% 1.14% -0.46% -40.35% 25 18
ShowMeLocal 0.65% 1.43% -0.78% -54.55% 26 17
HomeStars 0.57% N/A 27

Most businesses find it difficult to engage every customer in a consistent process. Utilizing the services a feedback and review system, such as ReviewInc, is the best way to automate and measure feedback.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at info@reviewinc.com to schedule a free, no-obligation consultation.

Anonymous Reviews – Good or Bad Idea?

Anonymous Reviewer

Are Anonymous Reviews a Good or Bad idea?  ReviewInc put this question to a test. In July 2015, we asked 3,001 U.S. Consumers about writing a business review anonymously. We gave each of them the choice of multiple answers. In general, 63.1% of the consumers provided reasons in support of anonymous reviews where as 44.6% provided reasons that they would be against anonymous reviews. Reasons in support of anonymous reviews included:

  • Protected Free SpeechScales of Justice - Anonymous Reviews
  • Protects the reviews from retaliation
  • Makes it more likely that a review would be written.

Reasons against anonymous reviews included:

  • Undermining the Integrity of the Review
  • That it is wrong to hide one’s identity (when writing a review)
  • That is should be against the law.

Protection of Free Speech was cited as the most popular response (at 35.6% of all responses), still, the second most popular response indicated that consumers recognized that anonymous reviews undermine the trust (or integrity) of the review.
Anonymous Reviews

There were some significant and interesting differences in responses when comparing demographics such as age group, gender and income level. It was interesting to note that 43% of  Millennials or Gen-Y (18-34 year olds) had a much stronger opinion about anonymous reviews being protected free speech when compared to older groups at 32%. The Millennials didn’t seem to feel that the integrity of the reviews would be as affected, but were nearly twice the opinion that anonymous reviews would protect them from retaliation which would also make them much more likely to write a review (if it was anonymous). Conversely, the older the age group, the more they felt that it was wrong to hide one’s identity (when writing a business review) and maybe should even be against the law.Anonymous Reviews by Age Group

In some cases, responses by gender were quite significant.  While both genders had a near equal opinion that anonymous reviews were protected free speech, men felt more strongly that anonymous reviews undermined the trust (or integrity) of the review. However women, felt more strongly that the ability to write an anonymous review would make them more likely to write a review.

Anonymous Reviews by Gender

When examining income levels associated with opinions about anonymous reviews there was a strange anomaly. On several answers, those with high earnings and those with little to no earnings seemed to respond similarly to those with mid-range incomes. Why?  Presumably, they had more vulnerabilities but for different reasons. Those with higher income were vulnerable financially because they are a larger financial target to something like a lawsuit and have more to lose. Those with little or no income were, well, are just very vulnerable to attack with no meaningful type of protection.

Anonymous Reviews by Income

While internet users can disguise or hide their identity, we agree that reviews associated with an identifiable customer, client or patient carry far more weight and value than do anonymous reviews. Reviews on sites like Google+, Yelp or Facebook have policies against anonymous reviews (as do many other review sites). However, even with a large number of anonymous unique reviews about a business that include detailed text descriptions (not just a rating value), consumers do get a clear picture of a business, establishment, product or service.

ReviewInc can help businesses get more reviews everywhere and enhance their reputation. For a no obligation consultation call ReviewInc at 877-9REVIEW or leave a note here and have an expert contact you.

 

 

The Most Trusted Website for Business Reviews and Ratings

Meme - Trusted Review SitesLast month, ReviewInc surveyed 1939 U.S. consumers on which review site they trusted the most.  Each user was presented with 7 random review sites and asked which of those 7 they trusted the most.    Google+ Local topped the results at 47.3% (unweighted) as the most trusted website for reviews.  A surprise 2nd place finish was the Better Business Bureau.  This was mostly driven by the 45+ age groups which placed Google+ and BBB as their top choices.   The 18-44 age groups placed Yelp and Yahoo as their 2nd and 3rd most trusted website for reviews.

Most Trusted Review SiteWith thousands of review sites globally, this survey is only the tip of the iceberg.  There are many specialty review sites that focus on particular verticals or locales.  None the less, it is a very good indicator.  More importantly, search engine results must be weighed against the trust scores.  For instance, the BBB receives 28% of its traffic from search engines compared to Yahoo which receives only 5.5% of its traffic from search engines.  A closer examination of search results compared to rankings shows a wide discrepancy between trust scores, search traffic, and even bounce rate.  No doubt, all these factors would be considered by advertisers.

Review Site Survey Trust Score (unweighted) Alexa Global Rank Rank in United States Bounce Rate Daily Pageviews per Visitors Daily Time on Site Search Visits
Google+ 47.3% 1 1 20.20% 19.53 18:12 0.80%
Better Business Bureau 33.0% 1,538 540 52.50% 3.58 4:41 28.40%
Yahoo 31.2% 5 5 29.30% 7.43 7:50 5.50%
Yelp 28.9% 132 32 39.30% 4.13 4:07 26.90%
Facebook 22.3% 2 2 34.90% 11.63 17:37 3.70%
TripAdvisor 21.9% 194 70 42.80% 3.83 4:42 30.00%
Angie’s List 21.8% 2,276 519 46.20% 4.11 4:39 23.20%
Bing 17.0% 23 18 31.50% 5.38 4:43 2.10%
YellowPages (YP.com) 13.4% 930 250 53.80% 2.39 2:10 31.10%
UrbanSpoon 9.9% 1,752 645 48.40% 3.47 2:13 32.50%
Glassdoor 8.7% 460 147 35.30% 4.51 4:14 22.40%
Local.com 8.3% 3,183 1,524 54.10% 2.47 2:30 32.50%
CitySearch 7.3% 11,956 5,114 63.10% 2.56 1:50 20.90%
HealthGrades 7.2% 2,378 615 46.20% 2.68 2:47 36.40%
Foursquare 6.0% 947 997 53.00% 2.34 2:17 25.10%
SuperPages.com 5.1% 5,269 1,715 69.10% 2.17 1:49 28.10%
RateMDs 4.7% 21,720 9,016 55.80% 2.87 2:55 34.70%
ShowMeLocal 4.4% 12,499 21,098 43.20% 6 4:10 11.30%
TrustLink 3.8% 129,951 54,937 54.70% 2.7 2:20 25.70%
YellowBot 3.1% 15,939 14,458 54.00% 3.28 2:28 21.10%
MerchantCircle 2.9% 6,438 3,510 68.10% 2.68 1:56 33.30%
MojoPages 2.8% 39,461 14,827 19.10% 3.58 3:36 4.20%

To maximize their value, business owners are urged to make sure they are listed on as many review sites as possible.  Moreover, getting reviews from clients onto these sites will make those listings even more valuable.  The Google search engine prioritizes listings with a larger number of recent reviews over those with less reviews.

To find out more about how ReviewInc can help your business, call us at 877-9REVIEW or leave us a note here and we’ll contact you.