Lincoln’s Anonymous Review

Lincoln's-Negative-Review--SMALL

In the history of flaming negative reviews, one stands out as a pivotal moment.

Through the pseudonym “Rebecca” in 1842, a young Abraham Lincoln wrote a letter that was published in the Sangamo Journal, criticizing the Illinois State Auditor, James Shields (a copy of the entire letter is included at the end of this article).

The flaming content included:

38412615_s quotation mark

Shields is a fool as well as a liar…

Shields is the Auditor of this loco—I mean this democratic State…

Shields floatin about on the air, without heft or earthly substance, just like a lock of cat-fur where cats had been fightin…

 

 

With claims of “slander, vituperation and personal abuse” from Shields, Lincoln’s identity was revealed, and the unrepentant Lincoln prompted Shields to challenge Lincoln to a duel to the death.

 

Lincoln Accepted the Duel16148260_s union officer sword

Since dueling was illegal in Illinois, nearby Missouri was chosen with cavalry broadswords as the weapons. Lincoln, being the significantly taller man, wisely added a separator that neither man could cross. The duel was uneventful, as the participants’ seconds intervened and convinced them to cease hostilities.

In the years that followed, Lincoln tamed his flaming pen, and later became one of the most celebrated Presidents in US history. During the Civil War, the two found themselves on the same side, as Shields served as a Brigadier General in the Union Army, and Lincoln nominated him for promotion to Major General.

Around that time, Lincoln was asked about the duel, to which Lincoln replied, “I do not deny it, but if you desire my friendship, you will never mention it again.”

Anonymous Internet Reviews

While internet users can disguise or hide their identity, we agree that reviews associated with an identifiable customer, client or patient carry far more weight and value than do anonymous reviews. Reviews on sites like Google+, Yelp or Facebook have policies against anonymous reviews (as do many other review sites). However, even with a large number of anonymous unique reviews about a business that include detailed text descriptions (not just a rating value), consumers do get a clear picture of a business, establishment, product or service.

ReviewInc can help businesses get more reviews everywhere and enhance their reputation. For a no obligation consultation call ReviewInc at 877-973-8439 or leave a note here and have an expert contact you.

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Lincoln’s Rebecca Letter, published September 2, 1842

Dear Mr. Printer

I see you printed that long letter I sent you a spell ago —I’m quite encouraged by it, and can’t keep from writing again. I think the printing of my letters will be a good thing all round,—it will give me the benefit of being known by the world, and give the world the advantage of knowing what’s going on in the Lost 22109222_s man reading newspaperTownships, and give your paper respectability besides. So here come another. Yesterday afternoon I hurried through cleaning up the dinner dishes, and stepped over to neighbor S— to see if his wife Peggy was as well as ought be expected, and hear what they called the baby. Well, when I got there, and just turned round the corner of his log cabin, there he was setting on the door-step reading a newspaper.

`How are you Jeff,’ says I,—he sorter started when he heard me, for he hadn’t seen me before. `Why,’ says he, `I’m mad as the devil, aunt Becca.’

`What about,’ says I, `aint its hair the right color? None of that nonsense, Jeff—there aint an honester woman in the Lost Township than—‘

`Than who?’ says he, `what the mischief are you about?’

I began to see I was running the wrong trail, and so says I, `O nothing, I guess I was mistaken a little, that’s all. But what is it you’re mad about?’

`Why,’ says he, `I’ve been tugging ever since harvest getting out wheat and hauling it to the river, to raise State Bank paper enough to pay my tax this year, and a little school debt I owe; and now just as I’ve got it, here I open this infernal Extra Register, expecting to find it full of “glorious democratic victories,” and “High

Comb’d Cocks,” when, lo and behold, I find a set of fellows calling themselves officers of State, have forbidden the tax collectors and school commissioners to receive State paper at all; and so here it is, dead on my hands. I don’t now believe all the plunder I’ve got will fetch ready cash enough to pay my taxes and that school debt.’

I was a good deal thunderstruck myself; for that was the first I had heard of the proclamation, and my old man was pretty much in the same fix with Jeff. We both stood a moment, staring at one another without knowing what to say. At last says I, `Mr. S— let me look at that paper.’ He handed it to me, when I read the proclamation over.

`There now,’ says he, `did you ever see such a piece of impudence and imposition as that?’ I saw Jeff was in a good tune for saying some ill-natured things, and so I tho’t I would just argue a little on the contrary side, and make him rant a spell if I could.

`Why,’ says I, looking as dignified and thoughtful as I could, `it seems pretty tough to be sure, to have to raise silver where there’s none to be raised; but then you see “there will be danger of loss” if it aint done.’

`Loss, damnation!’ says he, `I defy Daniel Webster, I defy King Solomon, I defy the world,—I defy—I defy—yes, I defy even you, aunt Becca, to show how the people can lose any thing by paying their taxes in State paper.’ `Well,’ says I, `you see what the officers of State say about it, and they are a desarnin set of men.’ `But,’ says I, `I guess you’re mistaken about what the proclamation says; it don’t say the people will lose any thing by the paper money being taken for taxes. It only says “there will be danger of loss,” and though it is tolerable plain that the people can’t lose by paying their taxes in something they can get easier than silver, instead of having to pay silver; and though it is just as plain, that the State can’t lose by taking State Bank paper, however low it may be, while she owes the Bank more than the whole revenue, and can pay that paper over on her debt, dollar for dollar; still there is danger of loss to the “officers of State,” and you know Jeff, we can’t get along without officers of State.’

`Damn officers of State,’ says he, `that’s what you whigs are always hurraing for.’ `Now don’t swear so Jeff,’ says I, `you know I belong to the meetin, and swearin hurts my feelins.’ `Beg pardon, aunt Becca,’ says he, `but I do say its enough to make Dr. Goddard swear, to have tax to pay in silver, for nothing only that Ford may get his two thousand a year, and Shields his twenty four hundred a year, and Carpenter his sixteen hundred a year, and all without “danger of loss” by taking it in State paper.’ `Yes, yes, it’s plain enough now what these officers of State mean by “danger of loss.” Wash,  I ‘spose, actually lost fifteen hundred dollars out of the three thousand that two of these “officers of State” let him steal from the Treasury, by being compelled to take it in State paper. Wonder if we don’t have a proclamation before long, commanding us to make up this loss to Wash in silver.’

And so he went on, till his breath run out, and he had to stop. I couldn’t think of any thing to say just then: and so I begun to look over the paper again. `Aye! here’s another proclamation, or something like it.’ `Another!’ says Jeff, `and whose egg is it, pray?’ I looked to the bottom of it, and read aloud, `Your obedient servant, JAS SHIELDS, Auditor.’

`Aha!’ says Jeff, `one of them same three fellows again. Well read it, and let’s hear what of it.’ I read on till I came to where it says, “The object of this measure is to suspend the collection of the revenue for the current year.” `Now stop, now stop,’ says he, `that’s a lie aready, and I don’t want to hear of it.’ `O may be not,’ says I.

`I say it—is—a—lie. — Suspend the collection, indeed! Will the collectors that have taken their oaths to make the collection DARE to suspend it? Is there any thing in the law requiring them to perjure themselves at the bidding of Jas. Shields? Will the greedy gullet of the penitentiary be satisfied with swallowing him instead of all them if they should venture to obey him? And would he not discover some “danger of loss” and be off, about the time it came to taking their places?

`And suppose the people attempt to suspend by refusing to pay, what then? The collectors would just jerk up their horses, and cows, and the like, and sell them to the highest bidder for silver in hand, without valuation or redemption. Why, Shields didn’t believe that story himself—it was never meant for the truth. If it was true, why was it not writ till five days after the proclamation? Why didn’t Carlin and Carpenter sign it as well as Shields? Answer me that, aunt Becca. I say its a lie, and not a well told one at that. It grins out like a copper dollar. Shields is a fool as well as a liar. With him truth is out of the question, and as for getting a good bright passable lie out of him, you might as well try to strike fire from a cake of tallow. I stick to it, its all an infernal whig lie.’

`A whig lie,—Highty! Tighty!!’

`Yes, a whig lie; and its just like every thing the cursed British whigs do. First they’ll do some devilment, and then they’ll tell a lie to hide it. And they don’t care how plain a lie it is; they think they can cram any sort of a one down the throats of the ignorant loco focos, as they call the democrats.’

`Why, Jeff, you’re crazy—you don’t mean to say Shields is a whig.’

`Yes I do.’

`Why, look here, the proclamation is in your own democratic paper as you call it.’

`I know it, and what of that? They only printed it to let us democrats see the deviltry the whigs are at.’

`Well, but Shields is the Auditor of this loco—I mean this democratic State.’

`So he is, and Tyler appointed him to office.’

`Tyler appointed him?’

`Yes (if you must chaw it over) Tyler appointed him, or if it wasn’t him it was old granny Harrison, and that’s all one. I tell you, aunt Becca, there’s no mistake about his being a whig—why his very looks shows it—every thing about him shows it—if I was deaf and blind I could tell him by the smell. I seed him when I was down in Springfield last winter. They had a sort of a gatherin there one night, among the grandees, they called a fair. All the galls about town was there, and all the handsome widows, and married women, finickin about, trying to look like galls, tied as tight in the middle, and puffed out at both ends like bundles of fodder that hadn’t been stacked yet, but wanted stackin pretty bad. And then they had tables all round the house kivered over with baby caps, and pin-cushions, and ten thousand such little nicknacks, tryin to sell ‘em to the fellows that were bowin and scrapin, and kungeerin about ‘em. They wouldn’t let no democrats in, for fear they’d disgust the ladies, or scare the little galls, or dirty the floor. I looked in at the window, and there was this same fellow Shields floatin about on the air, without heft or earthly substance, just like a lock of cat-fur where cats had been fightin.

`He was paying his money to this one and that one, and tother one, and sufferin great loss because it wasn’t silver instead of State paper; and the sweet distress he seemed to be in,—his very features, in the exstatic agony of his soul, spoke audibly and distinctly—“Dear girls, it is distressing, but I cannot marry you all. Too well I know how much you suffer; but do, do remember, it is not my fault that I am so handsome and so interesting.”

`As this last was expressed by a most exquisite contortion of his face, he seized hold of one of their hands and squeezed, and held on to it about a quarter of an hour. O, my good fellow, says I to myself, if that was one of our democratic galls in the Lost Township, the way you’d get a brass pin let into you, would be about up to the head. He a democrat! Fiddle-sticks! I tell you, aunt Becca, he’s a whig, and no mistake: nobody but a whig could make such a conceity dunce of himself.’

`Well,’ says I, `may be he is, but if he is, I’m mistaken the worst sort.

`May be so; may be so; but if I am I’ll suffer by it; I’ll be a democrat if it turns out that Shields is a whig; considerin you shall be a whig if he turns out a democrat.’

`A bargain, by jingoes,’ says he, `but how will we find out.’

`Why,’ says I, `we’ll just write and ax the printer.’ `Agreed again,’ says he, `and by thunder if it does turn out that Shields is a democrat, I never will —‘

`Jefferson,—Jefferson—‘

`What do you want, Peggy.’

`Do get through your everlasting clatter some time, and bring me a gourd of water; the child’s been crying for a drink this livelong hour.’

`Let it die then, it may as well die for water as to be taxed to death to fatten officers of State.’

Jeff run off to get the water though, just like he hadn’t been sayin any thing spiteful; for he’s a rall good hearted fellow, after all, once you get at the foundation of him.

I walked into the house, and `why Peggy,’ says I, `I declare, we like to forgot you altogether.’ `O yes,’ says she, `when a body can’t help themselves, every body soon forgets ‘em; but thank God by day after to-morrow I shall be well enough to milk the cows and pen the calves, and wring the contrary one’s tails for ‘em, and no thanks to nobody.’ `Geod evening, Peggy,’ says I, and so I sloped, for I seed she was mad at me, for making Jeff neglect her so long.

And now Mr. Printer, will you be sure to let us know in your next paper whether this Shields is a whig or a democrat? I don’t care about it for myself, for I know well enough how it is already, but I want to convince Jeff. It may do some good to let him, and others like him, know who and what these officers of State are. It may help to send the present hypocritical set to where they belong, and to fill the places they now disgrace with men who will do more work, for less pay, and take a fewer airs while they are doing it. It aint sensible to think that the same men who get us into trouble will change their course; and yet its pretty plain, if some change for the better is not made, its not long that neither Peggy, or I, or any of us, will have a cow left to milk, or a calf’s tail to wring. Yours, truly, REBECCA—.

 

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Most Effective Advertising in 2016

7618211_s influenceOver the last three years, ReviewInc conducted several studies of over 7,000 U.S. Consumers asking what they seek out most before selecting a business, service or product.  With three years of data, a trend is clearly emerging and Review Sites are increasingly more critical to the purchase decision.

The study asked consumers to provide only one answer to the following simple question:
When choosing a service or professional (such as a doctor, mechanic, plumber, attorney, etc.) what is most important?

Each respondent was provided with a multiple choice list from which they could only choose one answer.  While multiple answers apply, ReviewInc wanted a more discerning answer so that it could pin-point what was most influential to the consumer.

BusinessInfluenceYear2015PieChartAIn this year’s result,  Reviews topped the list for the most influential component followed by a Company’s website (as in previous years).  What was more interesting was the year over year trend.  The importance of Reviews increased by a factor of over 11% from the previous year.  The Company website‘s influence remained steady and within the margin of error which could account for the very slight decline.  More importantly, the influence of the traditional yellow pages declined by more than 30%.   It appears that much of that drop was picked up by the influence of Reviews.  Online advertising also appears to have increased slightly in relevance but this too was within the margin of error.

BusinessInfluenceYear2015OverYear

There has been frequent debate over the use of review sites (along with general adoption of technology) by baby boomers and senior citizens.  While there wasn’t enough data from the 2014 study to compare 65+ age group, we could compare the combined 55-64 and the 65+ together (we do have enough in the 65+ to compare for next year’s study).  Both Generation-X and Baby Boomers showed increased influence of Review Sites when compared to the previous year.  The slight decline in Generation Z and Millennials is attributed to small increases in online advertising along with TV/Radio.

GenerationDifferences2015BSo what does this all mean?

It’s All About the Reviews

  • The importance and influence of Online Reviews is growing, and it’s critical to your business (much more than your website)
  • If you’re investing in your business website but are ignoring your online business reputation, you are likely missing out on a huge opportunity
  • The traditional paper-based Yellow Pages is still among the top resources for people aged 65+ but have little influence over the younger population
  • Despite the importance of Yellow Pages in older populations, there is an increased influence of Reviews on the older populations.

Interested in a free consultation on how to improve your online reviews and overall reputation management? Give us a call at 877-973-8439  or email us at info@reviewinc.com to schedule a free, no-obligation consultation.

Read the results of the 2014 study here:

What’s the Most Effective Source of Advertising? (Hint: It’s not your website)

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It Matters: Color of Your Star Ratings

The trustworthiness of reviews and ratings is critical to a business reputation and apparently so is the color!  ReviewInc conducted a study of U.S. Consumers on which star color they trusted more. Consumers were randomly presented with only two of four possible images of a building each with a rating of 4 stars. They were then asked simply “Which one do you trust more?” 

TheFourOptions

Not surprisingly and based on other color studies, the blue colored stars were chosen more frequently than the other colors. But the real test came next when we changed the star rating.
Survey4ASo we pitted the blue four star building against a yellow four and half star building.BackOff2

As expected, the yellow four and half star rated building was trusted more.

Results1a  But how much more than a blue four and a half star rated building?BakeOff1Again, a four and half star rated building came out head, but when the stars were colored blue they were selected 73.9% of the time compared to the yellow stars that were selected 66.3% of the time. Wow!  So the color of your stars in your ratings and reviews can impact the trustworthiness of your ratings and therefore, your reputation is also affected.

Results2B

BottomLineWith so many review sites using the now traditional yellow stars for ratings, we only found a handful that used other colors. Of course, Yelp uses red stars, but Houzz uses green stars and InsiderPages uses blue stars.

yelp-2c reviews-insiderpages houzz

 

 

 

If your website incorporates reviews or testimonials as part of your content, you might want to consider the color of the stars. With ReviewInc’s platform, you can create automated testimonial and review feeds on your website as well as customize every aspect including the color of the stars.

ReviewInc can help businesses get more legitimate reviews everywhere and enhance their reputation. For a no obligation consultation call ReviewInc at 877-9REVIEW or leave a note here and have an expert contact you.

For further reading about color preferences, we suggest this excellent article (and the source of this infographic) by Scott Design.

color-preferences-2014

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Confessions of a Review Site Owner – Part II

threatened businessman 39841723_sConspiracy theories, accusations and creating a sustainable business

Read Part I Here

Have you ever been offered cash for manipulating the reviews?

Surprisingly, to date, no brand has ever directly offered us payment for removing negative reviews, or posting positive ones.  On three occasions, we have had companies insinuate that they would be more likely to buy advertising if their reviews were better (to which we told them that’s not part of the deal).

Our theory is that nobody has straight up offered to pay cash for improved ratings because they know we’d immediately turn around and go public with their shady offer.  Which we absolutely would.

Have you been accused of accepting bribes or allowing fake reviews?

Absolutely – we’ve been accused of this many times.  In one brand’s angry, delusional, threatening demand letter, they stated they will sue us for extortion because we made up a fake, negative review and refused to remove it unless they paid for a sponsorship.  While none of this actually happened (the review was a real complaint from a real customer and we never remove reviews) it didn’t stop them from crying wolf.

Also, a few years ago, there was a diet pill that was getting great reviews – because it worked, really well.  It worked so well that it’s since been banned.  That didn’t stop a lot of skeptics to call us out as “in bed” with the manufacturer.  Many believed that we were secretly owned by that brand – which is another flat out lie.

What’s funny about these conspiracy theories is that as the site owner, I know 100% whether they are true or not.  I can put myself in the shoes of a skeptic and say “I absolutely see how this could be plausible” even though the theory is flat out incorrect. It’s actually led me to be more skeptical of conspiracy theories in my day-to-day life.

Isn’t SupplementReviews.com a for-profit business?  What is stopping you from accepting bribes?

As businessman who wants to run a sustainable business, there’s two reasons I’d never accept a bribe from a brand that wants to buy their way to the top.

The first is that I’d completely lose the trust of our visitors, which is the only reason that we are successful in the first place.  Once word gets out that our rankings can be bought, we’d immediately lose everything we worked so hard to build, and I’d be left with basically nothing.

The second reason is that we’d lose our primary legal defense that protects us from all the companies who want to sue us to death.  We currently have a strict set of internal rules we follow, and that’s basically to never delete or change reviews ever.  By sticking to this, we apply our rules uniformly to everyone, and nobody gets “special treatment”.  If we start taking bribes and doing favors, we’re no longer are following our own rules and can’t call ourselves unbiased anymore.

Have you been sued?

We’ve been threatened with lawsuits many times to remove negative reviews, but no brand has ever actually filed a complaint.  Our theory is that when a brand consults with an actual attorney, they are explained how freedom of speech works and that they have no chance if this thing goes to court.  This still doesn’t stop them from sending angry, threatening letters.  To which we usually laugh and toss in the garbage can.

good service 37098835_sHow can a brand get good ratings on SupplementReviews.com (Or any other review site)?

Every niche has it’s own unique challenges, and every review site is constantly evolving to provide more accurate reviews and make it harder for the fakers to get away with it.  We suggest that you go with a long-term strategy that will continue to be rewarded by an ever-evolving review ecosystem.

  1. Create a quality product or service.  If you’re running something scammy, getting good reviews will always be an uphill battle.  You should be focused on running a sustainable business with repeat customers.
  2. Engage with your customers through reviews.  Put your ego aside and respond to them as a mature adult speaking to another mature adult.  Empathize with their grievances and use their experience as feedback on how to improve your business.
  3. Make customer satisfaction your number one priority.  Don’t just say it, actually do it.

Conclusion

Online reviews are changing the way that businesses operate.  Ten years ago, it was easy to scam customers and get away with it.  Today, it’s getting harder and harder operate a shady business.  Businesses are now competing more on quality of their products or service – which is good news for business owners who are passionate about their product or services and care about their user experience.

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Tommy Noonan is the founder of SupplementReviews.com, an unbiased review site TommyNoonandedicated to bringing honesty into an industry full of scams, spin and crazy marketing hype.

 

 

 

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